Why “elephant”? Do you reallly care? If so, click here for the blow by blow.
We’re dedicated to sharing the good life beyond the choir, and to all those who didn’t yet know they give a care about living a good, fun life that’s good for others, and our planet. The mindful life is about yoga, organics, sustainability, conscious consumerism, enlightened education, the contemplative arts, adventure, bicycling, family…everything. But mostly it’s about this present moment, right here, right now, and how we can best be of benefit, and have a good time doing so.
Elephant has been around for 11 years. We started off as a magazine. But after going national in Whole Foods and such, we wanted to further “green” our ways (we were already printed on state-of-the-art ecopaper). Thing is, the bigger you get as a magazine, the fewer copies, percentage-wise, you sell. We were unwilling to join all the other magazines in selling only three out of 10, and wasting the rest (magazines get milled, printed, bounded, shipped from China typically [we were US], shipped another five times…it’s incredibly wasteful after all of that to waste seven out of 10 copies, which can’t even really be recycled—getting inks out of magazine paper is super energy-intensive).
And because we were independent, and indie media is another raison d’etre, another value of ours, we couldn’t get the investment we needed to create our own distribution system, which is a tough wheel to reinvent.
So, we went online. We’re still independent, and we’re getting rid of direct ads, so our editorial (unlike just about everything else you and I read) is fully independent. Because the world needs honesty, and urgently. One of our heroes, Lester Brown, told me that the key to saving the world would be media. Education. Communication. He told me that seven years ago, and said we had very little time, then.
So join us. Sign up for a free 10 day reading trial. If you don’t like us, cancel. If you do like us, join the elephant community. Know that we’re not about being right (there’s stuff you and I will read that we’ll hate), but rather about respectful dialogue, and grassroots responsibility. So leave thoughtful comments for those who disagree with. And, write if so inspired. Join the cause.
elephantjournaldotcom is your guide to what we like to call ‘the mindful life’: yoga, organics, sustainability, genuine spirituality, conscious consumerism, fair fashion, the contemplative arts…anything that helps us to live a good life that also happens to be good for others, and our planet.
Ads, articles, blogs, videos and interviews are added on a daily basis. Send suggestions, musing, thoughts etc to write [at] elephantjournal [dot] com, just as soon as you read our writer’s guidelines.
ele:mission >> elephant is dedicated to bringing together those working (and playing) to create enlightened society.
ele:svp >> If you like ele, support one of our mindful advertisers, or at least click on their ads and check ‘em out. The words “I heard about you in elephant” will keep them advertising, us communicatin’ & you reading.
ele:write >> We can’t pay. Still interested? Contact write [at] elephantjournal [dot] com for our writer’s guidelines, then contact us for wordcount. ele retains future rights to published material—articles, photographs, etc…unless previously arranged in writing.
ele:legalese >> The contents of this web site are copyright 2008 Waylon H. Lewis Enterprises, LLC. Yoga asanas & bodywork described herein can be dangerous, particularly if practiced without supervision, or with self-improvement in mind. Views expressed are those of our contributors, not elephantjournal.com, we don’t even know them.
Waylon Lewis: Founder, Editor-in-Chief, Ads Sales, Errand Boy.
Samara Stein: Accountant, Reason We’re Still in Business.
Lindsey Block: Associate Publisher
Colin Wiseman: Webby Extraordinaire
Cat Beekmans: Editor
Interested in learning more about our Editorial + New Media Ethics + Social Media Apprenticeship Program? Read on here.