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Enjoy the top 10 blogs of the week free in our e-newsletter.


Chic Vegan Boots. “Look fierce without being cruel.”

by on Oct 27, 2009

Vegan Chic is making it easy for both animal lovers and the general public to enjoy fashion-forward boots, shoes, bags and accessories. When I first landed on the website, I was truly excited to have been turned onto this cool and consumer-conscious shopping site. On their homepage, Vegan Chic declares, “Consumers can ‘look fierce without [...]


DIY Crafts Project of the Week: Button headbands.

by on Sep 18, 2009

I’m always looking for something hip and new that I can create or transform. It seems that now, more than ever before, DIY (Do-It-Yourself) arts and crafts are at the top of the “hip” list. Maybe it’s due to the economic situation and the inability to buy $30+ accessories at say Urban Outfitters or maybe [...]


Photos: The Hill Flea on gameday in Boulder, Colorado.

by on Sep 7, 2009

Know someone or a business in this slideshow? Email your friends with the link. If this post gets views, I’ll keep covering the Hill Flea—it’s a delight. I’ve already done two posts, though, so if this don’t get a ton of views, all good, but my iPhone coverage will end, and I’ll just focus on [...]


American Apparel bets that DIY Tie Dye is the next big thing in fashion.

by on Sep 7, 2009

Two dozen hipster gorgeous huge sunglass wearing employees of AA in LA play around with tie dye on the factory roof. Video: American Apparel sells DIY Tie Dye. But is it Eco? Tie Dye is a classic symbol of earth-luvin’ hippieness, right up there with Birkenstocks and hairy armpits. But are chemical dyes, flushed down [...]


Joshua Onysko, as seen after prAna Fashion Show.

by on Aug 27, 2009

For farrrr more professional photos (these shots were taken by yours truly, with my iPhone), click here.


Photos: prAna Boulder flagship store Fashion Show.

by on Aug 20, 2009

Update: here’s a small selection of our fashion show’s gorgeous photos by Steve Z Photography for prAna. With thanks to Twig Salon for some natural styling, and my mutt Redford for accompanying me down the grass sod catwalk. ~ WL Click an image above to make larger. (Redford and) I will be in Prana’s fashion show [...]


Levi’s Jeans: (Not) Made in the USA.

by on Aug 20, 2009

Not. I love Starr’s, a great old long-time cool clothing shop in Boulder, Colorado, elephant’s hometown. I don’t love greenwashing as advertising, the use of our flag to connote “style” instead of “truth.”


Patagonia Men’s Thrift Shorts for the Eco-minded.

by on Aug 13, 2009

Men’s Thrift Shorts If you’re eco, stylish and/or active, these shorts are for you. Patagonia’s eco shorts are handsome enough to wear to a Nantucket wedding, light enough to croquet about a water-sucking yard in the full sun and keep your cool, sturdy enough (nearly, see *note below) to climb Colorado, cool enough to bike [...]


America’s Next Top Eco-Model: Project Green Search.

by on Aug 12, 2009

Green Modeling Competition: the New Face of Eco-Fashion! Project Green Search’s “model mission” says it all: Take a stand, get noticed, align your modeling endeavors with your personal beliefs, be an advocate for the environment, animal welfare, fair trade and human rights. Be the poster girl for what is ok to sell… and what is [...]


elephantjournal.com’s comment on Westword’s comment on 303 Magazine’s portrayal of naked women.

by on Aug 3, 2009

Objectification, anyone? Westword, Denver’s indie rag, just poked some fun at 303 Magazine, a little glossy that (apparently, I’d never look) doesn’t mind showing women in various states of undress: 303 Magazine comes up with a brilliant new concept: nudity ~ Joel Warner ​303 Magazine, the local glossy lifestyle mag known for pretentious fashion photo [...]


elephantjournal.com reviews: Earth Shoes.

by on Jul 31, 2009

Yogini’s Choice ~ review via Maron Greenleaf Every time I wear these show-offs, someone stops me: “What are they?” Earth Shoes.  That’s right, the ’70s cult fave is back–with 21st century style.  These are of the school of Uggs: tall, fuzzy, warm as hell.  And they’re 100% vegan, made of fabulous faux-sheepskin that looks and [...]


Save money, Gain style: a Happy Hour Clothing Swap. ~ via Lindsey Cash

by on Jul 28, 2009

Swaparamamamamama! Last week my friend Katherine invited all of her stylish (and broke) girlfriends to a happy hour clothing swap. At first I was a little hesitant about the idea. I couldn’t think of anything in my closet my friends would find remotely appealing (although… I was certain my sexy red wrap dress would be [...]


Summer Rayne Oakes, the “Eco Model.” Photos.

by on May 29, 2009

We’ve been big fans of, and fast friends (at least in our own minds) with Summer Rayne Oakes for years, ever since our Catherine Fordham interviewed her for elephant journal (when it was a print magazine) a couple eons ago. We’ve since blogged (and interviewed her) re: her tireless work for Mother Earth many times. [...]


Ecofashion Show @ “Walk the Talk Show with Waylon Lewis” (Video)

by on May 14, 2009

Walk the Talk Show with Waylon Lewis Ecofashion Show ft. prAna & Rachel Znerold Click here for our Steve Z and Timmy D & Jason Digges ecofashion photo slideshow. More photos will be added next week, check back. Walk the Talk Show with Waylon Lewis: Ecofashion show video ft. Rachel Znerold & prAna, with thanks [...]


Walk the Talk Show with Waylon Lewis: Titans of Tech ft. Gwen Bell, Jeffrey Kalmikoff, Brad Feld, Micah Baldwin.

by on May 14, 2009

Walk the Talk Show with Waylon Lewis, ft. the Titans of Tech: Gwen Bell, Brad Feld, Jeffrey Kalmikoff, Micah Baldwin. This here video interview with The Titans of Tech took place at elephantjournal.com’s recent Walk the Talk Show with Waylon Lewis (@elephantjournal) at the historic Boulder Theater. Featuring Gwen Bell (@gwenbell), Jeffrey Kalmikoff (@jeffrey), Brad Feld [...]


Review: Mission Playground.

by on Apr 26, 2009

Cool, eco-friendly intent and mission statement? Check. Cool, eco-friendly clothing? Check. Cool, eco-friendly manufacturing source? Well…hmmm. Mission Playground is one of those companies I want to completely and totally love.  The organic cotton t shirt I have is super soft and comfy and the hat, made from a combination of hemp, wool, and lyocell (a [...]


Stylee green shoes for under $30? Payless Zoe & Zac w/ Summer Rayne Oakes.

by on Apr 20, 2009

We’ve reported on Summer Rayne Oakes‘ partnership with Payless on their eco, green Zoe & Zac line. Click here for video. I’m not sure what the Zac stands for, as there aren’t any mens shoes, but hey—this represents a seminal change in the green conversation—folks can no longer say, ah, love the Mother Earth thing, [...]


Sweatshop-Free Sweatpants: Be Present Makes All of their Clothing in the U.S.A.

by on Apr 12, 2009

On this rainy evening in Kansas, I’m sitting with a kitty on one knee and my laptop on the other, snuggled beneath a fleece blanket and wearing my new Be Present French Terry Resort Pants. At this moment, the comfort of these yoga pants is my top concern (I give ‘em a 10 out of [...]


The best women’s climbing / yoga pants on / for earth are Leda, by Verve.

by on Apr 3, 2009

The muse. Christian Griffith’s Verve world HQ in Boulder, Colorado. The Leda pant by Boulder, Colorado-based Verve is an it pant—as in gotta have it, and if you do you may not need much else. Popular due to its simple, flattering fit and comfort in yoga, climbing etc…it sits just below the waist and is a [...]


Naked American Apparel.

by on Mar 31, 2009

This sexytime for eco folks video details, in scantily entertaining fashion, just how eco, progressive…er, wow….solar American Apparel…what was I…recycling ESL free bicycles and…vertical integration, Made in Downtown LA—what an amazing body…what was I talking about? Video: PS: for all you hipster cynics out there who didn’t think this post’s title would live up to [...]


Summer Rayne Oakes and her new Style, Naturally book do a red blue and green DC.

by on Mar 30, 2009

With Summer Rayne Oakes, a party ain’t just a party. It’s a…Book party! Fashion party? Eco party? Political party? It was all there, good times, great photos (with I will poop on you captions). Ah, the life this busy world-changer leads…while I sit at home in my boxers with the heat off, tapping away at [...]


elephant journal Review: Generation O Tees.

by on Mar 29, 2009

Without-a-doubt, seeing Barack Obama in the White House is the most exciting thing to hit this country since…the bicycle. Night baseball? The Beatles? Along with all seminal moments of our lives comes the requisite mementos celebrating the occasion, with some cooler (in elephant language, “more mindful”) than others. In the “cooler than others” category goes genOtees.com. [...]


Newton Running and TDA Advertising & Design think inside the shoebox. [eco solutions]

by on Mar 17, 2009

Made of 100% compostable egg carton-like material, this ‘eco concept’ (it was never actually made) fits the shoes you don’t need additional (often bleached) paper to pack the shoes nice and tight. For more about this eco shoebox via Newton Running and TDA Design (who designed an elephant journal cover), click the image below.


Nancy Gamon: eco ties for green gents.

by on Mar 14, 2009

  With thanks for the sartorial tip to Amanda Shi of Avita Co-op, an eco boutique in LA, here’s a great green vintage repurposed vintage tie for all y’all eco bachelors out there. I spied it on my visit to Avita when I was out for Tommy Rosen’s Eco Gift Festival some months back, wobbling [...]


Dressing for Two? EcoFashion for Moms and Little Ones

by on Mar 5, 2009

Ecofashion? We’re talking organic stuffed animals, yummy baby food, vegetable-tanned stylee leather boots (with natural and recycled rubber soles), fair-labor messenger bags (unlike Timbuk2, our old favorite, which is now partly MADE IN CHINA), Simple’s jute and cork shoes, recycled silver necklace courtesy of the lovelely artisans at our favorite boutique (Angie Starr), fair-labor turquoise hoops from Colorado’s own Jezebelle, [...]


Fiesta Fashion

by on Feb 22, 2009

Every August, the historic State Street in downtown Santa Barbara, California fills with dazzling parades, mariachi music, authentic Mexican mercados, rodeos and thousands of rowdy people wearing jumbo sombreros dancing and chanting, “Ole, Ole, Ole!” The weeklong Fiesta Celebration draws thousands of spectators to party in honor of the rich cultural heritage of the American [...]


QOTD: Yvon Chouinard.

by on Feb 13, 2009

Yvon Chouinard, resident elephantjournal.com idol, is a man of few words—and a man of action. I first started looking up to him when I met him in Denver at a flyfishers gathering and he said, “Look: the state of the world is grim. It’s hopeless. You gotta face the facts, and go from there. But [...]


Patagonia’s Organic Cotton Negril Trench Coat: Something Hot for Cool Spring Days

by on Jan 26, 2009

With the arrival of spring (ok, maybe not quite yet, but soon. Soooon.) comes the need for freshness, for something new. A desire to reinvent myself, if only on the surface, and just a little bit. Target #1: My closet. Just one teensy problem. Despite the fact that I’ve purged by wardrobe of everything old [...]


Don’t mess, but if you do…

by on Jan 15, 2009

Don’t mess… But if you do, put it in your pocket, (Waylon’s pocket) and take it out later! I have lots of stories in my pockets. Of people in other places; Megan and Steve, Lindsay, When we were all together for Hurricane Ike… We are connected by our stuff. (which we keep in our pockets) [...]


Nau it’s time (ecofashion!)

by on Jan 14, 2009

When the Portland, Oregon-based outdoor apparel company Nau made their debut in March 2007, I was thrilled to finally find a brand that I could stand behind and look good in.


Organic Underwear for Eco Men is, like, so Gay!

by on Jan 10, 2009

With thanks for the tip to Pinko Mag (I was turned onto it, er, you know…by my Google Alert for “Alice Waters,” ..really I promise). Update: Pinko Mag has just put together the best-yet best and worst organic underwear for men yet…this is an essential click for eco men everywhere (and the women, or men, [...]


El Naturalista “Iggdrasil” Winter Boots: Eco, Innovative, Comfortable, Stylin’.

by on Dec 20, 2008

I love it when a product at first seems to just meet your expectations and then wildly exceeds them.


ReFresh Agency: Communications to Achieve a More Sustainable World Through Skill, Style and Sensibility.

by on Nov 11, 2008

Just a few days after writing about my experience at Naturally Boulder Days, I had the opportunity to meet one of Boulder, Colorado’s most dazzling entrepreneurs, Ms. Sandja Brügmann. In my article, I had shared how I learned that in the Boulder community, there is always someone to have coffee with, and not three days [...]


Ecopreneurs Wow Boston and Beyond with Cool Designs. [Bias Design, Eco T-shirts: Photo Slideshow]

by on Nov 2, 2008

When Krista Siana and John Nutting started making t-shirts for friends’ bands, they had no idea they’d started a business. In 2006, Siana and Nutting entered the world of young eco-preneurs when they realized they could make money off their tees. Today, at 26, the two business partners own Bias Design, a Boston-based sustainable screen-printing business [...]


D&A Greenmarket: Ecofashion in LA.

by on Oct 22, 2008

The article begins with that ubertrite line about how eco-responsible, fair-labor fashion doesn’t have to look like a hemp sack. If I read that tired line one more time, I’m gonna pull on my American Apparel undies, tube socks, vintage (reused) bellbottoms from my local vintage shoppe, fasten my local dead cow hand-tooled cowboy belt [...]


elephant journal: Autumn ecofashion: photo slideshow [Mission Playground, Nau, Rachel Znerold, Texture, El Naturalista, Earth, Viktor Von Vleit]

by on Sep 16, 2008

Want to impress your class crush? Show your sophistication with sustainable fashion—(born again) Nau’s technical outerwear and fashionable basics, Mission Playground’s casually hip staples and modern Victorian-style, recycled fashion by Viktor von Vleit. Make a statement; make a difference. ~ Abbey Smith, curator


Eco Lady Crush Number Eight: Lauren Bush (yes, she’s a Bush). [Feed Bag]

by on Sep 11, 2008

Update: Lauren Bush’s second season eco fair-trade fashion line. Update: Lauren Bush just held a fundraiser or something with sweet Summer Rayne Oakes presenting some award to her, something to do with elephants and Lauren’s wonderful FEED bag, you want to know the deets go to our fave ecorazzi, they know all in ecocelebland. What if I [...]


Evil or Eco? Nike, Simple’s Green Toe, Birkenstocks…via Simran Sethi for The Huffington Post.

by on Aug 19, 2008

It turns out that sneakers have a negative impact beyond just sweatshop labor. They’re also toxic, carcinogenic and don’t last nearly as long as they should. Thankfully, there are alternatives…and you might be surprised by who is eco, and who isn’t.


Closing Bow: Horny Toad (& elephant journal) at winter Outdoor Retailer, SLC. (ele Spring ’08′s final page).

by on Aug 14, 2008

Product Placement


Time for a little vaykay? Deux Fm’s Eco Bikini.

by on Jul 28, 2008

It’s summertime—that means water, sun and sunblock. It’s wintertime—that means it’s time to escape, if you got the dough, to Me-hee-co or some other summery clime. Either way, that means swim trunks (I wear American Apparel or vintage trunks). Or stylish, well-fitting, mindfully-sourced eco bikinis. Eco bikinis? My pick: Deux Fm‘s classic string bikini fairly [...]


Robert Thurman @ elevision: Free Tibet, July 23 @ historic Boulder Theater.

by on Jul 20, 2008

Extra, Extra, Readallaboutit! Professor Robert Thurman—Dalai Lama’s righthand man, famous American Buddhist teacher & Uma’s Dad—will appear for an interview and booksigning at the Boulder Theater (tickets are $9 online ahead-of-time, $11 at the door) on July 23. All rejoice! Other deets: JIm Gimian, author & publisher of the Shambhala Sun, ecofashion show with Urban [...]


Ecofashion…Slideshow!

by on Jul 19, 2008

Imagine a new generation of gas station.  Old Sinclair becomes a new modern market. Pull up to the pump and the owner of the gas station greets you with a cappuccino, for-here. A restored antique truck with higher M.P.G. than your average S.U.V. pulls up next to a new wave Smart Car, and pumps 100% [...]


Summer 2008 Ecofashion: ‘Built to Last,’ via Urban Pearl, Park Vogel, Jen Murphy, Keen Footwear, Smart Car, Skin and Threads, Nudie, Levis, Simple’s Green Toe, Abbey Smith, Timmy D’Antonio, Caroline Treadway, Common Threads, Buffalo Exchange, Mrs. Meyers, Kicking Mule, Allie Dodge…4 elephant journal.

by on Jul 7, 2008

Imagine a new generation of gas station. Old Sinclair becomes a new modern market. Pull up to the pump and the owner of the gas station greets you with a cappuccino, for-here. A restored antique truck with higher M.P.G. than your average S.U.V. pulls up next to a new wave Smart Car, and pumps 100% [...]


summer rayne oakes

Summer Rayne Oakes: Ecofashion & ‘Green Collar’ Jobs.

by on Jun 27, 2008



at LOHAS 2008, Boulder


Too-Cool-4-School Ecofashion. Video.

by on Feb 4, 2008

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You are what you wear. So ditch the chemical-laden fruits of conventional cotton and polys, and turn your fashion-forward colleagues and classmates green with envy. Featuring Mission Playground, Nau…


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