It’s getting harder to hate Starbucks.

By Waylon Lewis, elephantjournal.com on Jun 30, 2009

Starbucks is already Fair-Trade. Now, they say they're going green—and supporting local—by 2010. If they actually do it, I might have to give up my 15-year buycott of Starbucks. I used to dislike 'em…

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Econscious Market [dot com]: the world’s biggest online philanthropic green mall.

By Waylon Lewis, elephantjournal.com on Jun 28, 2009

Update: big news—Econscious Market is the featured mindful gift store on Grist.org, one of the biggest bestest green media sites in the whole wide world. Econscious Market doesn't believe in "eco-friendly" products. Rather, "We…

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American Apparel Organic Unisex Briefs.

By Lindsey Block on Jun 28, 2009

American Apparel's rockin' organic cotton unisex briefs are iconic, simple and stylee. Both myself and my boyfriend wear them (not each other's. Well...sometimes)...because they are comfy and hip, stylish but practical.  The slim fit…

217 views | Comments

Coffee Kids: Supporting Coffee Communities to Support the Coffee Industry.

By elephantjournal.com on Jun 27, 2009

Nothing like the smell of a better world in the morning. Like it or not, most coffee-farming families are dedicated gamblers—betting all of their resources, all of their work and their very survival on…

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Frederick Schilling, founder of Dagoba Chocolate (now owned by Hershey’s), has a new cause: the Big Tree Climate Fund.

By elephantjournal.com on Jun 17, 2009

post via Jonathan Rademaekers: jonathan@bigtreeclimatefund.com Frederick Schilling, the founder of Dagoba Chocolate, has always been sustainably-minded.  He supported organic cacao and fair-trade practices before they were popular.  He looked into using cacao trees and their…

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Summer Rayne Oakes, the “Eco Model.” Photos.

By Waylon Lewis, elephantjournal.com on May 29, 2009

We've been big fans of, and fast friends (at least in our own minds) with Summer Rayne Oakes for years, ever since our Catherine Fordham interviewed her for elephant journal (when it was a…

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Triple your bottom line: TOMS Shoes, Endangered Species Chocolate, Newman’s Own.

By Waylon Lewis, elephantjournal.com on Apr 20, 2009

What does your favorite company do that's innovative—and for the greater good? Leave a comment + link on elephant journal editor Waylon Lewis' column on Huffington Post, here. Do Well By Doing Good: Newman's…

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Sidney’s Cafe in Boulder goes green, local [Daily Camera]

By Waylon Lewis, elephantjournal.com on Mar 30, 2009

Great article re Sidney's Cafe in today's Boulder Daily Camera detailing how a cafe can go green, local, encourage reusable coffee cups, gain a loyal following and have a good time doing so. Excerpt:  …

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an elephantjournal.com report: Natural Products Expo West ~ Sunday ~ via Claire Burstein

By elephantjournal.com on Mar 9, 2009

Sunday March 8th: my third day attending Natural Products Expo West. Click here for Saturday. Click here for Friday. I decided to begin in the basement, having heard that all the really new companies…

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What are the Top 5 Eco-est Cafes in America?

By Waylon Lewis, elephantjournal.com on Feb 14, 2009

Given elephantjournal.com's bike-crazy, fair-trade lovin', big tea selection, eco to-go cups, fast wireless and bookstore-adjoining biases—as well as my personal ignorance about cafes that aren't either in NYC, LA or within biking distance of…

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The Kitchen: on Pearl Street, in Boulder, Colorado, you’ll find “the greenest restaurant in the West.”

By Waylon Lewis, elephantjournal.com on Jan 9, 2009

I've probably gone to The Kitchen about 2,000 times over the past five years since they opened (don't do the math). Why? Because if I were a restaurant I'd want to be The Kitchen:…

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12 steps to a greener holiday season: deux fm event “love think eco chic”

By Anna Gilkerson on Dec 6, 2008

Deux fm Holiday sales event- Weekend of Dec. 6 -7th (now!). This holiday season I am humming a fusion version of the classic "Twelve days of Christmas" and the Alcoholics Anonymous program. I am…

318 views | Comments

elephant journal reviews: Guayaki—San Mateo Mate.

By Caroline Treadway on Nov 24, 2008

Who can resist a college project turned sustainable business offering intoxicatingly good tea and a negative carbon footprint? Certainly not Guayaki founders Alex Pryor and David Karr, whose award-winning eco-biz now stands as a…

327 views | Comments

Momentum- Best Mindful Gifts

By elephantjournal dotcom on Nov 2, 2008


Waylon takes time to think about others and finds out what Fair Trade gifts to shop for this season.

1,746 views | Comments

Have a Mindful, Green Halloween (Start with Fair Trade Chocolate and Eco-Friendly Costumes).

By Lindsey Wolf on Oct 10, 2008

It’s estimated that in the U.S., we spend $5 billion dollars on costumes, candy and decorations for Halloween. Imagine the impact upon our wallets if we first bought less, and on the environment if…

747 views | Comments

Eco Lady Crush Number Eight: Lauren Bush (yes, she’s a Bush). [Feed Bag]

By Waylon Lewis, elephantjournal.com on Sep 11, 2008

Update: Lauren Bush's second season eco fair-trade fashion line. Update: Lauren Bush just held a fundraiser or something with sweet Summer Rayne Oakes presenting some award to her, something to do with elephants and Lauren's wonderful…

7,229 views | Comments

American Apparel Now Selling…Dr. Bronner’s Soaps?

By Lindsey Wolf on Aug 19, 2008

My thoughts of American Apparel are like a tennis match within my brain. I love them. I love them not. And back and forth it goes. They win points for being made in the…

651 views | Comments

elephant journal’s Walk the Talk Award: Fair Trade Sports

By elephantjournal dotcom on Aug 13, 2008

“The mindful life,” elephant’s slogan since 2002, was chosen because it blurs the line beween environmentally-responsible everyday actions and being present and awake to the karma—the ramifications of our every action—that those walking a…

562 views | Comments

A Surprisingly Green All Points West Music and Arts Festival.

By Lindsey Wolf on Aug 12, 2008

This past weekend, I worked for Sambazon at the All Points West Music and Arts Festival at Liberty State Park in Jersey City, NJ. It’s fun working at an event like this, where most…

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Green Gifts: Tote your Whole Paycheck to Whole Foods. [lol]

By Waylon Lewis, elephantjournal.com on Aug 10, 2008

Well, maybe it ain't quite laugh-out-loud [lol], but it's close. Tote this er...tote to Whole Foods, and count the funny expressions and icebreakin' conversations you inspire. Thing is, I think WFM is actually worth…

707 views | Comments

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