Alcides Segui believes that we should all find something we’re passionate about in life and then pursue it. After spending just a few minutes with him, you get a sense of how much he means that. He approaches everything in life with the same ambition and enthusiasm, whether it’s his career or a hobby. His motto is “The only way to be good is to be passionate”.

Through living and working by this motto, Alcides has created a successful and flourishing career. If you’re around Alcides Segui for any length of time, you just may hear that will put your life and career into an entirely new outlook. He will tell anyone, “Pick something and be passionate about it.” It’s evident to anyone who talks to Alcides that he’s driven by a love for life.

He loves what he does. He loves helping people and loves the adventure of life.

This driven spirit has led Alcides to excel in just everything he has committed to. From division 1 baseball to cracking stories wide open as a successful journalist. But one of the unique things about Alcides is that his success as a communication professional is primarily driven not by his desire to win but by his desire to bring people together. During his time as a journalist, Alcides loved reporting on issues that were directly applicable to the community around him.

“I think the local news is often just as — if not more important — than the global news.” Alcides embodied this sentiment during his time as a reporter, and it’s something he’s carrying over into his career as a PR/Communication professional. Where others chased after stories for the sake of adding to the noise or joining the ranks as a pop-culture provocateur, Alcides was much more interested in sharing local stories directly impacting your community.

As he moves on from Journalism to PR/Communication, Alcides still very passionate about fostering a cohesive and efficient environment; the only difference is now it’s within the confines of a business instead of a small town or big city.

What once took teams of talented professionals to produce can now take place with a camera phone and a Twitter account. For better or worse, the future of communications is becoming increasingly tech-saturated. Alcides believes we must take advantage of that by creating positive content about a business, community, or culture so we can fight back the negativity permeating so much of our personal and professional spaces.

In addition to his professional career, Alcides is a dedicated, loving husband and a father of two wonderful boys. His family is a responsibility he views as both his greatest accomplishment and his most thrilling adventure.