Conscious Alliance, Art That Feeds, Breaks World Record

Via Rachel Steele
on Aug 26, 2008
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How many canned goods does it take to break the Guinness World Record for largest canned food sculpture?  Definitely more licks than it takes to get to the center of a Tootsie Pop… 50,000!  It also takes the hard work of Architect John Brittingham, the Director of the Architecture Graduate Program at Montana State University, and, of course, the dedication of non-profit Concsious Alliance, who partnered with Whole Foods to make the sculpture a reality.  Constructed at the Rothbury Festival earlier this summer, all 50,000 cans of natural and organic food were then donated to a local Michigan food bank.

(elephant magazine and the Rothbury event poster from artist Jeff Wood at the Conscious Alliance booth)

Conscious Alliance is a Boulder based non profit started in 2002 by CU graduates, then students, Justin and Evan Baker.  They partner with bands like Phil Lesh and Friends and The String Cheese Incident, and in return for a donation of canned goods, Conscious Alliance provides concert-goers with a free event poster from visionary artists, such as Kris D. and  J. Garcia.  Over the years much of the food has gone to the Pine Ridge Indian Reservation in South Dakota, but when Hurricane Katrine hit, Conscious Alliance mobilized in days to donate 30,000 lbs of food and $100,000.  They currently collect food for cities and Indian Reservations throughout the country.  If you are in Colorado, you can find Conscious Alliance next weekend when Sound Tribe Sector Nine plays Red Rocks September 5th and 6th (STS9 donated $10,000 to Conscious Alliance this summer). However, Conscious Alliance goes where there are good people and good music, so check their website to catch them at a variety of events, concerts, and festivals around the country and throughout the year.

(brothers and co-founders Justin and Evan Baker)


About Rachel Steele

Rachel Steele originally hails from Charleston, SC, but schlepped all the way to Boulder to play in the mountains and study at the University of Colorado. She graduated with a degree in in Political Geography in 2008 and then briefly traveled in India and was certified as a yoga teacher in 2009 at Holy Cow Yoga Studio. She has since returned to her mother's ancestral home of Brooklyn, NY and is proud to call the Williamsburg area home. Despite what her mother recently said, she doesn't think she's become a hipster. She does wears many hats, including a fedora with a pin of Lindsey Lohan on it, but the one that is most important to her is that of a feminist filmmaker. She also loves live music, enjoys cooking, and is happiest when rabble rousing. She does miss Colorado, but feels very connected to her college home when writing for elephant. Her personal blog can be found at and on imdb.


2 Responses to “Conscious Alliance, Art That Feeds, Breaks World Record”

  1. pretty cool sculpture!

  2. Lindsey says:

    I love the hand as a symbol of giving and sharing. Art you can eat… Beautiful!