Holy Tomato! [Wholemato Review via Caroline Treadway]

Via Caroline Treadway
on Nov 6, 2008
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Wholemato OriginalWholemato Spicy

I don’t even like ketchup, ordinarily, and I could eat this stuff by the spoonful—it’s that good. Nothing like the creepy red goop that lasts forever in your fridge. So rinse out your high-fructose corn syrup-encrusted bottles of you-know-who, recycle them, and get your hands on Wholemato. It’s organic, gluten-free, agave-sweetened and best of all, delicious. French fries, sweet fries, grass-fed and veggie burgers alike will delight in the complex flavors that unwind from these bottles—a fragrant depth and balanced sweetness unheard of in a ketchup. Compare fine Chianti to stale box wine. I recommend spicy but original is yummy, too. Visit the site.


About Caroline Treadway

Caroline Treadway is a professional freelance photographer and writer who shoots editorial and commercial work, including photojournalism, sports, portraits and weddings. She received her master’s degree in journalism from Boston University in 2010. Caroline’s passion for journalism is evident in the variety of stories she covers and the depth of her reporting, documenting the unique and powerful moments of life. Recently, Caroline has been documenting the life of Navajo geo-botanist Arnold Clifford and threats to rare plant species in the Four Corners region of the Navajo Reservation in New Mexico and Arizona. As a journalist, Caroline seeks to overcome the traditional boundaries between photographer and reporter. This multi-platform approach gives her the flexibility to create visual stories for a rapidly changing media world.


2 Responses to “Holy Tomato! [Wholemato Review via Caroline Treadway]”

  1. lindsey says:

    And Wholemato’s founder, Jason Kessler, is a great guy to boot! You can feel good about supporting this product!

  2. Todd says:

    Where can I get it? Whole Foods doesn’t have it…. 🙁