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October 20, 2009

Mama’s Fire, Mindful Hot Sauce.

Every year, thousands of natural products ideas become reality, lining the shelves of Whole Foods and other natural food grocers around the country. Most of them rise and fall—but some stick, survive and thrive—and Mama’s Fire is one of ’em.

Why has it found a place in the hearts and minds and tummies of mindful America?

It’s not only a mindfully-produced product that donates proceeds to a good cause—it’s made by an American Buddhist who happened to be the first to discover Tibet’s traditional hot sauce and barbequed meat (great for tofu and tempeh, too) sauces.

So why have they been so successful? First out of the gate? Limited competition? Yummy? Healthy? For a good cause? Go to Whole Foods and ask for some (as a new product, it’s in some stores, but not all yet—you can help it grow its young distribution).

For more information and online ordering, visit the Mama’s Fire website.

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