Celestial Seasonings: 100% Natural (cough: Bullsh*t!)

Via Waylon Lewis
on Feb 12, 2010
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greenwashing natural 100% bullshit

celestial seasonings natural tea logo

Greenwashing Alert

I loooove Celestial Seasonings, been drinking it since I was a wee Boulder-born n’bred lad. But what does 100% Natural mean?

Oh, right: nothing at all, at least technically—”natural” is, of course, an undefined, unregulated term made up by the, er, natural products industry to make yuppies and hippies feel better (and spend more).

So why is that your slogan, oh Celestial? Why don’t you go 100% organic, which is a term with meaning?

Just wondering!

On a lighter note, ca-lassic!

Finally, an excerpt of our old interview with co-founder John D. Hay:

John co-founded Celestial Seasonings, directed Rudi’s Organic Bakery and founded WhiteDove Herbals. With a history like that, he’s got a thing or two to tell this generation’s green entrepreneurs.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


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