I mean, Wellness Foods.

“Non-soy dairy-based soy sauce, steel-cut spelt husks … free-range gluten, and ultra-vegan invisible cheese!”

Another in the vein of comedy-buying-into-clichés, the Simpsons visited a Whole Foods-look-alike a few years back and discovered that

1. Green is wayyy overpriced (“When a small box of blueberries gets added at checkout, the total for the small bag of groceries rockets from $790 to $830.”)

2. there’s lots of hemp everywhere, which is kinda like pot.

That said, it’s purty funny. Among their other finds:

1. the food at Wellness Foods “looks bad on the shelf but good in [their] colons”

2. “Homer worries about men carrying purses (reusable shopping bags) and Marge picks up items like “non-soy dairy-based soy sauce, steel-cut spelt husks … free-range gluten, and ultra-vegan invisible cheese.”

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can’t find the video, it’s been removed from Hulu

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One of the many commenters at Serious Eats echoed by thoughts, or rather since I came late to this episode, I’ll second theirs:

I do wish they hadn’t painted natural food stores in such an inaccessibly expensive/ impractical light. I just moved to an area where a new conventional supermarket chain just opened up. I’d been hoping for a whole foods, but my neighbor said that people around here just wouldn’t be willing to pay those prices. I wish people would stop looking at food as cheap vs. expensive and start reading labels. An investment in pure food now is one less medical bill later… Just IMO.

Another commenter, on a lighter note:

My favorite part was when all the food shriveled up at the bagging station because of the lack of preservatives.