Study: Chipotle’s fans don’t care about green, healthy or humane. I for one beg to differ. Do you?

Via Waylon Lewis
on Apr 15, 2010
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Apparently, it’s true. We the People are happy to eat food as long as it tastes good. And is cheap. Everything else?


On the positive side…this study, if it’s true, is all the more reason to support Chipotle in fighting the yummy, mindful fight in transforming fast food into an engine for living in better harmony with our planet.

Excerpt via Fast Company:

Last year, Mark Crumpacker, Chipotle’s Chief Marketing Officer, revealed that an “ethnography study” of Chipotle customers showed that the brand’s emphasis on fresh, quality foods wasn’t a big factor for most people. That’s certainly not true of all customers, but it makes sense that people who search out fast food aren’t that concerned about sustainability. After all, Chipotle and small chains like Burgerville are some of the only fast food joints that offer sustainable options.



About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


3 Responses to “Study: Chipotle’s fans don’t care about green, healthy or humane. I for one beg to differ. Do you?”

  1. Andrew Armiger says:

    Chipotle's ethics are great, for a corporation – I believe they are the first national chain to offer gardein chik'en – yet their food is still blandardized McChain fare, even to this gringo.

  2. benjalo says:

    I care about green, healthy and humane. My kids are weekly chipotle gobblers.

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