To do good, you actually have to do something.

Via elephant journal
on Apr 23, 2010
get elephant's newsletter

yvon chouinard american express

“The power of One Individual”

Outtakes from Yvon Chouinard’s commercial with American Express, which we shared previously.


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


One Response to “To do good, you actually have to do something.”

  1. dana golden says:

    Yvon Chouinard is an amazing man. He inspires me daily. His book "Let my people go surfing" is my business bible. A must read. Thank you Yvon.
    ~Dana Golden