May 23, 2010

Justin’s Nut Butter gets redesign via TDA. And, social-media-savvy Whole Foods listens to customers, allows photo + video in stores.

TDA did one of our covers, back when we were a magazine:

Now, they’ve redesigned our friend Justin Gold’s nut butter line. The new designs are mostly white, clean, yet keep that crunchy accessible feel that I loved with the busier old designs.

Both are side by side, right now, in Whole Foods:


TDA’s a great design firm. They’re fun, innovative, and do great work. Also, they do great work.

PS: We just wish they’d redesign the supercool Hapa ad that’s been the same on our site for a year and a half, is all.

PPS: You (we) spoke, Whole Foods listened! You’re now allowed to take photos and videos in Whole Foods, thanks to WFM being open to customer feedback and being willing to change with these social media happy times.

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Waylon Lewis

Waylon Lewis, founder of Elephant Journal & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat.” Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword’s Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by “Greatist”, Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: “the mindful life” beyond the choir & to all those who didn’t know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, touches on modern relationships from a Buddhist point of view. His dream of 9 years, the Elephant “Ecosystem” will find a way to pay 1,000s of writers a month, helping reverse the tide of low-quality, unpaid writing & reading for free online.