Lululemon founder Chip Wilson on yoga + business.

get elephant's newsletter

Photo: NASDAQ.

We’ve come to be fans of Lululemon, after a rocky start. I wish they’d get greener, more eco-responsible through and through…but they’re doing a lot right, from killer advertising to popular fits and a cheery, outgoing attitude that permeates their thus-far successful growth as a company that’s proving yoga means business.

The importance of goals:

From snowboarding to getting rid of clingy cotton to living in the moment to how drugs or alcohol aren’t actually about escape…

Google Tech Talks
February, 28 2008


1) What yoga means to lululemon

2) Original intent and philosophy of lululemon.

3) How lulu is handling growth

Speaker: Chip Wilson
Chip Wilson is a passionate entrepreneur and visionary who is best known for his creation of lululemon athletica. Chip founded the dynamic, yoga-inspired athletic apparel company in 1998 with the mission to provide people with components to live longer, healthier and more fun lives.

As founder and Chief Product Developer of lululemon athletica, Chip influences all areas of the company. Headquartered in Vancouver, British Columbia, lululemon manufactures, distributes, and retails its products in over 35 stores across North America and internationally.

Chip holds a BA in Economics from the University of Calgary. In 2004, he was named Canadian Entrepreneur of the Year for Innovation and Marketing by Ernst & Young.

Chip maintains a healthy and active lifestyle with a regular exercise routine that consists of hiking the Grouse Grind, a local mountain, three times a week and seeing a personal trainer at least twice a week. Other interests include reading and staying apprised of new and emerging athletics.

Chip’s greatest accomplishment is his family. He is the proud father of five boys and is happily married to his wife Shannon.

In the fourth video [for others, search Chip Wilson on youtube], Chip tells us about his youth as a competitive swimmer, and wonders whether the time trial goals that he set for his seasons were ambitious enough. He continues through his life story to the end of Westbeach when, faced with retirement, he turns around and starts lululemon with renewed enthusiasm for the process of goal setting.

He finishes by expressing his ultimate goal of putting as many people as possible through lululemon’s training for personal responsibility and goal setting.

is a new feature on Elephant Journal—enabling you to instantly share your mindful ideas, photos, art, YouTube videos/Instagram links & writings with our 5 million readers. Try it Now.

Write Now

About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


7 Responses to “Lululemon founder Chip Wilson on yoga + business.”

  1. Carol Horton says:

    Personally, entrusting a huge for-profit corporation with my intimate thoughts regarding my "life goals" completely creeps me out (see I encountered the "goal setting" sales pitch at a recent YJ conference and found it to be an unsettling way to market expensive yoga products. However, if other people find it useful, who am I to complain.

    I did hear, however, that filling out these "goals" forms is a condition of employment at Lululemon. If this is true, I do find that objectionable. I don't think that in order to have a job you should be coerced into either revealing your personal life or lying about it in order to please the company.

  2. Abigail Wick says:

    i always assumed lulu was woman-founded and operated…

  3. […] Lululemon, as most of you know, is a company based out of Canada which, in my opinion, has absolutely the best yoga clothes available. They are also some of the most expensive yoga clothes available, but completely worth it. […]

  4. […] I don’t hold their success against them. They’ve rocked the rapidly growing yoga market, have sweet staff and great […]

  5. […] guess this means that Chip Wilson of Lululemon, like John Mackey of Whole Foods, or wassisname of Urban Outfitters, likely votes as conservative […]

  6. As a former lulu employee I can say that if you don't revel your personal life and leave it open in every aspect you will be let go from the company. They try to infiltrate every part of your life and fully indoctrinate you into their culture.

  7. […] Lululemon comes out loud and proud with Atlas Shrugged books on their shelves in their stores and Who is John Galt on their tote bags? […]

Leave a Reply

You must be logged in to post a comment.