June 17, 2010

OK Go do it again: Rube Goldberg amazing.

Most amazing music video ever?

15,000,000 views and counting.

Must have been a !@#$%^&*&$#@ to reset this as they worked to get the thousand details exactly right! With props for the indirect tip to Mr. McLellan.


OkGo — March 01, 2010 — From the new album “Of the Blue Colour of the Sky” available at http://www.okgo.net/store
OK Go on Tour http://www.okgo.net/shows/
Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs ( http://syynlabs.com/ ) over the course of several months.
There is an in-depth behind-the-scenes look at the warehouse here: http://www.okgo.net/this-too-shall-pa…
OK Go thanks State Farm for making this video possible.

The video, at 51,000,000 and counting, that started it all:

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