OK Go do it again: Rube Goldberg amazing.

Via Waylon Lewis
on Jun 17, 2010
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Most amazing music video ever?

15,000,000 views and counting.

Must have been a [email protected]#$%^&*&$#@ to reset this as they worked to get the thousand details exactly right! With props for the indirect tip to Mr. McLellan.


OkGo — March 01, 2010 — From the new album “Of the Blue Colour of the Sky” available at http://www.okgo.net/store
OK Go on Tour http://www.okgo.net/shows/
Directed by James Frost, OK Go and Syyn Labs. Produced by Shirley Moyers. The official video for the recorded version of “This Too Shall Pass” off of the album “Of the Blue Colour of the Sky”. The video was filmed in a two story warehouse, in the Echo Park neighborhood of Los Angeles, CA. The “machine” was designed and built by the band, along with members of Syyn Labs ( http://syynlabs.com/ ) over the course of several months.
There is an in-depth behind-the-scenes look at the warehouse here: http://www.okgo.net/this-too-shall-pa…
OK Go thanks State Farm for making this video possible.

The video, at 51,000,000 and counting, that started it all:


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


5 Responses to “OK Go do it again: Rube Goldberg amazing.”

  1. Andrew Armiger says:

    Their latest is good, too: http://www.youtube.com/watch?v=V2fpgpanZAw
    True Creativity >> Slick CGI

  2. Alli says:

    It's definitely awesome, but my favorite is still the treadmill one. 🙂

  3. Here is a TED Talks about how they made it from the creator Adam Sadowsky – Fantastic http://www.ted.com/talks/lang/eng/adam_sadowsky_e

    You'll also LOVE their newest creation 'End Love' which was shot in one take over 21 hours – Personally the goose that inserts itself into the video is my favourite. http://www.youtube.com/watch?v=V2fpgpanZAw

  4. […] insights he and his team gained while creating the Rube Goldberg machine  in OK Go’s “This Too Shall Pass” video. I appreciated how these same lessons apply to a personal yoga […]

  5. […] five days earlier Dave and I had been in the Cleveland airport and we stopped to watch a charming Rube Goldberg on display. It was a brightly painted contraption made up of wire spirals, scales, ramps, ladders […]