The Magazine Business, circa 1956. Video:

Via Waylon Lewis
on Jul 5, 2010
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Used to be, you went through literally 5,000 steps in order to get the good word out to the masses. I should know. I published a magazine from 2002 through 2009, and though it made good money, it was so energy and resource-inefficient I couldn’t in good conscience continue to grow it nationally, being that our mission has something to do with environmental responsibility, with doing well and doing good.

Now, all you do this what I’m doing now—tap out your words, then click:

Just watched this in the tub yesterday…and really, really missed publishing a magazine.


As you can guess.

After watching this wonderfully detailed, inspiring video…while craftsmanship, journalism and illustration have suffered with new media, the facility with which we can now share news and issues and thoughts with the world—literally, the whole wide world—is nearly magical. Compared with what you see in this video, the world wide web has indeed given superpowers to the average writer and journalist.

Will we choose to use this newfound power for the benefit of all, and the exposure of the corrupt? Or will we choose to exploit social and new media merely for facile gossip and echo-chamber “journalism”? Time will tell.

Enjoy (I did):


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


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