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October 19, 2010

1960s ad: We’re causing Global Warming!

Global Warming: nothing new.

1960s ad: We’re causing (7 million) tons of glacier-melting Global Warming! A day!

This ad reminds me of this 1958 Global Warming video.

Via Consumer Reports:

Here’s an ad from the 1960s that Mad Men’s Don Draper might have dreamt up, before dashing off to a three-martini lunch. In it, the oil company Humble (which would later become Exxon) boasts that, “This giant glacier has remained unmelted for centuries. Yet, the petroleum energy Humble supplies—if converted into heat—could melt it at the rate of 80 tons each second!”

Yes, context is everything. Back when we had plenty of glaciers to melt, this output was something to brag about. Now, it’s something to deee-nie.

~ Transcript ~

EACH DAY HUMBLE SUPPLIES ENOUGH ENERGY TO MELT 7 MILLION TONS OF GLACIER!

This giant glacier has remained unmelted for centuries. Yet, the petroleum energy Humble supplies- if converted into heat- could melt it at the rate of 80 tons each second! To meet the nation’s growing needs for energy, Humble has applied science to nature’s resources to become America’s Leading Energy Company. Working wonders with oil through research, Humble provides energy in many forms- to help heat our homes, power our transportation, and to furnish industry with a great variety of versatile chemicals. Stop at a Humble station for new Enco Extra gasoline, and see why the “Happy Motoring” sign is the World’s First Choice!

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