A colleague and friend just sent me an email

“Looks like you had great traffic last month…

http://siteanalytics.compete.com/elephantjournal.com/“

…referencing Compete. It’s a site I use, and we all use. I hate it. Why? It makes my job difficult, and could make me sound like I’m lying when I quote our real numbers to potential sponsors if I didn’t take care to always reference Google Analytics specifically when throwing around our traffic/readership numbers.

Here’s my response:

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