October 15, 2010

Halloween: guess what Jamie Oliver + Chipotle’s Steve Ells are going as.

Yup: fake/processed food.

Pictured: elehero Jamie Oliver with elehero Steve Ells, for Chipotle‘s Boorito Halloween promotion—which benefits Jamie Oliver’s Food Revolution.

Remember Michael Pollan‘s food rules: if it’s got more than four ingredients, if your grandparents’s generation wouldn’t have recognized it as food when they were young…it’s probably not real food.

Eat Food, Mostly Plants, Not too Much.

To watch ele’s editor Waylon Lewis with Michael Pollan, click here.

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