Like to Bicycle? Don’t like Helmet? Airbag your head.

If this really works, I’d buy one. I hate helmets. I hate how they make me feel claustrophobic and put a “roof” over my “convertible” cycling experience. They muffle my ears and make my head sweaty and, if you’re a lady, they’re death to your (hair)do.

The actual collar is the visible part of the invention. The shell of the collar is removable and available in many different styles and fabrics and will be launched in new collections. Hövding is a practical, handy accessory that is easy to carry, is stylish and unobtrusive in its design, while it saves your life, says Anna Haupt.

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