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February 24, 2011

Don’t Just “Do,” Ask Why

Print by artist Deborah Mori

I just came back from a yoga class and breakfast with my trusty neighborhood psychic. (Is my LA showing?) I have not written this blog for a few months. When I first asked Elephant Journal if I could have a blog, the response was “Yes, but the only real requirement is you post regularly.” “No problem,” I said, “I’m a freelance writer!”

So there went the first two blogs on the topic I chose, the one most familiar to me, the area of my expertise: online marketing. And then I promptly stopped blogging. Which brings me back to my breakfast/psychic reading. My friend and perceptive counterpart said to me, “If you don’t start something with clear intention, it is destined to fail.”

What was my intention with starting a blog here about marketing your yoga business? Well, it was going to be easy for me since I knew all about the topic. It was also possibly going to gain me some exposure and, just maybe, some new clients. But I wasn’t really passionate about the topic. I was not starting out in clear intentions. I was doing what seemed to make sense. What fit. What had a natural “angle” that worked considering my expertise. But it wasn’t what I loved.

What do I love? I love yoga. I love mindful living. I love the realization of the divine in me and in you. I love knowing this world is heading to a better place because of folks like us, the yogis and mindful livers, and the strength we possess. I think about it all the time. I write about it on my personal, “friends and family” blog. Yet, for some reason, I wasn’t willing to share it with Elephant Journal readers. Until today.

Instead of just “doing” a blog on online marketing tools for yoga businesses, I decided to stop and ask “why?” Once I had that answer, the next step was illuminated: “Don’t do it.” What should I “do” then? And again the question of why? Why do I want to blog here? Because I want to think that my story, which is actually a pretty interesting one, may make a difference, may be of help, may inspire and console someone out there on the Internet. So now I know why, and only now is it time to “do.” Stay tuned for the real story.

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