Green can’t be cliche or a lifestyle option to work, for lack of better words. It has to be practical, cheap and easy. That’s the key.
So, today is the LOHAS wrapup. I attended a bunch of sessions. There was one called “Surfing…” that talked about taking trailing advertizing dollars and using them to ramp up community efforts like making parks. So much money from the major corps, and with the right management, it can be leveraged off the tube and out to your community. Another was called “Following Lance” and the high point was that you don’t have to sell “green, but that you could push green by talking practicality. Dollar savings, ease of use, etc. These are points that the masses respond to. Green can’t be cliche or a lifestyle option to work, for lack of better words. It has to be practical, cheap and easy. That’s the key.
Another talk spoke about electric vehicles and the future. Imaging car parks where your car feeds off of and into the grid! That’s the future.
I heard a new catchphrase: “greenwashing” which, as you can probably guess is what a company might do that presents itself as green but really isn’t.
All in all, LOHAS is attended by and gives a chance for speakers and companies to present their ideas about how to make our already rich lives richer by introducing thought, sustainability and health into the equation. It’s all good.
hot on elephant
A letter to the Anger that refuses to Leave Me. 4,334 shares A Relationship will only be as Good as the Sex. 9,068 shares Welcome to Pisces Season: A Love there is no Coming Back From. 11,352 shares How Each Zodiac Sign Prefers to Celebrate Valentine’s Day. 24 shares How Women ruin Good Men. 2,103 shares What Rumi had to Say about Unhappy Love. 210 shares Not sure I thought I’d ever say this, but Ashton Kutcher is about to inspire you to tears. 2,794 shares If You have to “Think About It,” then I’m Not the One for You. 2,106 shares The Most Powerful Moon of the Year: New Moon & Solar Eclipse in Pisces. 1,758 share How we can go to Heaven without Dragging Others with Us. 176 shares