The power of what we choose to eat. ~ Neil Joss

Via elephant journal
on Jul 25, 2011
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Photo: Christian Cable
Photo: Neil Joss

Here in South Africa, Burger King is poised to enter the market, KFC has been here for decades and the fast food franchise industry is heating up. If, wherever you are, you’re feeling a little bit threatened by corporate colonization of your free will…remember that you have the power.

By voting with your fork , realize that what you choose to spend your hard-earned cash on immediately affects the market structures of your society. If a product is not selling, then companies will soon stop trying to pass it off onto you.

There are a lot of metaphysics and politics involved in what we consume. We are all integral parts of and co-creators of the world around us.

Americans drink 44 million cups of coffee every day. Imagine if, suddenly, they all wanted tea! This is why companies spend millions to buy your vote—in an effort to convince you of your need and want for their products.

Do you have any qualms about buying cloned meat? Are you a vegetarian? Do genetically modified foods challenge your ethical standpoint?

A lot of beef in the U.S. is now from cloned animals, and the beef producers have tried their best to keep you unaware of this fact. Food labeled ‘Free’ of genetically modified organisms (GMO-free) in America means up to 10% allowable contamination—in the EU, and in South Africa, it means only 1.3% allowed.

What is your viewpoint on buying organic produce? Can you afford it? If something is called “Green”, is it automatically defined as “Good”?

Photo: Neil Joss

This all comes down to awareness, or as they say in spiritual lingo, Consciousness. For this, information is important…but at the same time, so much information is conflicting and confusing—serving only those who are putting it out. So you also have to try and follow your heart and feel things out by asking:

Is this really satisfying and nurturing to my body and being in the world?

For example, we all need to drink more water. Whether you want to drink it from a stream, a plastic bottle, filtered or tap or soda, they all have their consequences.

With awareness comes not only responsibility, but also power. Realize that you are not meaningless to the corporate onslaught. Perhaps I am stating the obvious, the simple, but we forget. We are all a part of everything. Over a billion people choose to drink Coca-cola each day, and that choice has a direct impact on our health, mindset and planet.

Roll on Food Revolution. Roll on.


Neil Joss is a Bikram yoga teacher of three years—standing and sweating. Neil has a holistic health counseling practice called Happier and Happier, where he helps people build more happiness in their lives through nutritional guidance and attaining their goals for their health indefinitely.


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7 Responses to “The power of what we choose to eat. ~ Neil Joss”

  1. guest says:

    YES! my problem with the GMO discussion and the cloned discussion though is that people don't know what it actually means and environmental organisations don't tell you the truth either, at least not the whole truth. It takes a bit of research and most people are either not educated enough to do so or too lazy. or both.

  2. Neil says:

    Hi Kate, your 90/10 choice is good for your health. I was vegan for a while but was becoming fascist with myself and had a little cheese-organic goats milk and it was OK for me but hey, most people are clueless and many cannot afford fruit and veggies because of massive government subsidies on meat, milk, corn, wheat, etc. You are leading the revolution in your family and affecting your community. This is powerful and empowering:)

  3. Neil says:

    You are being the change with every dollar you spend on what you choose to consume. Yes, become aware of what is going on, there are a lot of documentary films dealing with food issues and a lot of media debate out there. Too much info can be confusing and depressing. Those putting out information are also lobbying your vote of approval. In some States drinking raw milk or collecting fresh rain water is illegal i.e. taxable, you can be upset by powerlessness on learning that information or you can challenge it-through political activism, non-compliance or choosing what you feel is right for your well-being.

  4. Right on, Neil! Thanks!

  5. Louise Brooks says:

    You are aware though, that organic is not sustainable for the whole planet aren't you?

  6. Neil says:

    Hi Louise, no i wasn't, how so?
    What i do see though is organic prices many cannot afford and companies labeling products "green" and "organic" for marketing reasons. Intensive farming with chemical fertilizers and pesticides depleting the soil of nutrients is harmful to the land, the workers and the people who eat them. In the article i was saying that we are all drops in the same ocean-we OK the actions of the corporations and governments by the our needs and accepting compliance. We are all co-creators in our society.

  7. Neil says:

    I guess the 2 subjects that one shouldn't discuss in polite conversation are religion and politics. So here is a quote-
    “If people let government decide what foods they eat and what medicines they take, their bodies will soon be in as sorry a state as are the souls of those who live under tyranny.” ~ Thomas Jefferson.
    All of this is not black or white, awareness rather than acceptance is what is needed.