“The best yoga studio in the world.”

Via Waylon Lewis
on Jan 28, 2012
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Youtube comment: “Tara…What was the studio’s name you mentioned? I’ll walk over there next week to check it out…”

Yes, our colleague Tara Stiles’ saying “this yoga studio we’re going to is the best in the world” with her tongue-in-cheek. But, for transparency’s sake, let’s just mention that we own it, or co-own it, shall we?

Yoga as marketing I can handle. Yoga as a career I like. We don’t need to be poor to be virtuous. I want to succeed. But I want to walk my talk on the way to that goal. So as we market ourselves, let’s make sure our intentions are aligned, and hopefully for the benefit of others. As someone who has to work back-end deals with advertisers (small dough, nothing like this—yet), I know that motivation is everything to the final product.

Honesty is essential. It’s also…yogic.

PS: the studio does look lovely.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | His first book, Things I would like to do with You, is now available.


7 Responses to ““The best yoga studio in the world.””

  1. Vision_Quest2 says:

    This take on Tara Stiles' tour to the yoga studio, reminds me of that old cartoon about the three pizza joints, all on the same block: one pizza joint has a sign claiming that it serves the best pizza in the world, a couple doors to the right is a sign claiming that THAT pizza joint serves the best pizza in town, and a couple of doors to the right of even THAT pizza joint, they display a BIG, newer-looking sign claiming that it serves the best pizza on the BLOCK!

  2. Tanya Lee Markul says:

    Just posted to "Featured Today" on the Elephant Yoga homepage.

    Posting to Elephant Yoga on Facebook and Twitter.

    Tanya Lee Markul, Yoga Editor
    Like Elephant Yoga on Facebook
    Follow on Twitter

  3. Loved it. And I want her hat.

  4. I don't know; it seemed kind of obvious it was her project…it wasn't self promotional but more of a story and packaged in a kinda funky NYC way. I liked it…it was pretty transparent, to me anyway. I still want her hat….:)

  5. elephantjournal says:

    Love her hat.

  6. elephantjournal says:

    Still loving her hat.

  7. I've moved on. Now I *want* that hat….