1,000,000 readers a month.

Via elephant journal
on Feb 9, 2012
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1,000,000 readers could be wrong, but they probably aren’t.

Big moment: after three years online, indie, not corporate-backed, we just passed 1,000,000 unique readers a month {Google Analytics}.

A goal I’ve been striving for for a few years. Next up: 10 million. Then, 35 million. Three years from now, we’ll buy News Corp.

Indie, benefit-focused media! Ki Ki, So So! Deep bow to all you readers, writers, volunteer editors. Please help us to improve over the next year.

~ Waylon Lewis

Actually, well over one million pageviews.

We’re talking one million unique readers a month, a technical, rather conservative term that means one million different computers. So if I click 100 articles a day, all month, I still only count as one reader. We specify Google Analytics ’cause a ton of sites hype their numbers, and that’s bad for business for those, like us, who really are gathering some critical mass.

Thanks to my mom. Thanks to Lindsey, for sticking with me when there was no good reason to do so. Thanks to Bob, and Jeff. And thanks to our writers, and editors, and sponsors and partners. And thanks to you. ~ ed.

Hurrah! 1,000,000 unique readers a month (Google Analytics)

We’re huge in Japan. (Actually, huge in CA, then NY, then CO & TX).

Does size matter?

Yes. Our mission is about getting the good word re “the mindful life”—yoga, organics, sustainability, conscious consumerism, non new agey spirituality, the arts, active citizenship, ecofashion…beyond our core or choir and to the masses who didn’t know they gave a care.

No. If, like other sites (cough: Huffington!) one gets huge but loses connection with the anchor that is ones mission, and it’s all just blogs about Kim Kardashian and nip slips and there’s no constructive angle, there’s no point.

So we’re happy to say that thanks to our volunteer editors (and thanks to Bob Weisenberg, our Associate Publisher and Team Builder/Coach for gathering them), our consistency and quality are slowly improving even as our volume and reach expand.

Anyway, enough serious talk: clinkclink, cheers!


PS: Want to do one thing to support elephant this year? Subscribe free to our weekly newsletter, top 10 best. Links are free here, in addition to two-plus articles being free on elephantjournal.com every day. ~ ed.


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


20 Responses to “1,000,000 readers a month.”

  1. JoshMPlant says:

    HOORAY!!! Thank you for staying grounded in your mission and delivering such a great resource to the world. Next up: 10,000,000!!!

  2. Yayayayyay!!! Two million here we come!

  3. and then 3 and then 4!!!! woot woot!!!!!

  4. Awesome! This is tremendous, and shows how much people appreciate what ele does. Thank YOU – all of you here, for keeping it going and raising the quality of media.

  5. agurvey says:


  6. cit1 says:

    Cheers on your success! Stay hungry, stay foolish! 🙂

  7. annie says:

    congratulations. and thank god!!!!!

  8. Yoga Daily says:

    Congratulations!!! Well done for staying true to your roots. Your a real inspiration 😀

  9. elephantjournal says:

    Dear Anonymous hackster friend,

    I give credit to reddit and Daily What and Huff Post and nytimes and any site we're ever inspired by. Youtube, etc. Reddit loves getting shoutouts on gawker, whatever…we do the same. And, vice versa, we share blogs that are relevant, and very few, to reddit. I make a point of sharing stuff from whatever I like to reddit, not just elephant stuff.

    As for John Friend, I think you mistake trying to find facts and not assume rumors are true for supporting him. I don't support having extramarital affairs, who would? I do think however people are human, and putting him on a pedestal was as silly then as it is to call him an evil devil now, as too many folks have in comments. Middle way, brother. Or, sister…since you're so bravely anonymous.

    In any case, finally, we only share things here that are inspiring, or relevant re animal rights, or whatever…it's our mission, as it is with many blogs, to share everything our readers might want to know about, good and bad, happy and sad, in one place, with additional info, or our writers' commentary or opinions, or just straight up. And yes, you're right there—that is a part of why we're succeeding. The rest has to do with our original content, our refusal to go after sponsors we don't believe in, ad networks or affiliate marketing, or to sell out to the man. We're trying to galvanize community to be of benefit. That's something we all can get behind. You seem to have got behind your own arse.

  10. karlsaliter says:


  11. karlsaliter says:

    Awesome job elephant journal. Double thumbs up for giving corporate sponsorship/ownership a pass.
    It lets free thinking prevail.

  12. karlsaliter says:

    Good advice always.

  13. karlsaliter says:

    Which I have heard can make you break out in fives.

  14. Fantastic! So happy to be a part of it!

  15. linneajs says:

    this is fantastic! and also happy to be a part of it. xo

  16. So amazing! Proud to be an elephant! Now on to 2 million! Congratulations! This is BIG!!!!

  17. elephantjournal says:

    PS: This is why I love Reddit. (not just the wowowow story/photos, but the comments). http://www.reddit.com/r/WTF/comments/pk77c/starvi

  18. Sophia Grace says:

    Fantastic! Good work. 🙂

  19. Rajni Tripathi says:

    wohoooooooooooo!!!!!!!!!!!! that is pure awesomeness! Proud to be an elephant!!