Super Bowl Chrysler commercial. Nearly made me cry!

Via Waylon Lewis
on Feb 5, 2012
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Update: This is what we do. Just realized that lines, shots, Imported from Detroit slogan are carried over from last year’s Eminem Motor City comeback ad.

It’s half-time in America.

Sure, it’s just a commercial by a major corporation. And I’m all for questioning major corporations, always.

But if you know the story of Detroit, you know what this commercial alludes to is a pretty effing real situation and the rescue of the auto industry there is a huge accomplishment that was enacted by our President despite opposition and weak support and has resulted in a lot of real meals on real tables of real middle class families.

And I love this country, when our pride is sad and knowing, and we’re resolute in our nobility.

It seems we’ve lost our heart at times. Detroit knows something about this. We’re all scared, because this isn’t a game.

If this were advertising, typically, the world would be a less crass, more together place. That’s what we do. We find a way through the tough times, and if we can’t find a way, we make one. Thanks Clint, thanks Detroit.

How do we come together. It can be done.

And as someone on FB mentioned, this could be a big thank you from Detroit to President Obama, practically a campaign ad against Mitt (Let them go out of business, he actually said that) Romney.

The shot of ruined buildings in Detroit. The shot of shouting talking heads on TV. Anger, discord.

Love the tagline: Imported from Detroit.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


8 Responses to “Super Bowl Chrysler commercial. Nearly made me cry!”

  1. Rod and Lee says:

    A wonderful post, an amazing commercial. Great job.

  2. elephantjournal says:

    Another relephant commercial, this one from GE:

  3. Liberty Belle says:

    Did my taxes pay for Government Motors to air a Super Bowl Half-Time commercial?!?!?!? Booo!!!

  4. elephantjournal says:

    Read the story.… We made our money back on that one, just about all of it, instead of losing it all…and got many US jobs to show for it.

  5. Sally says:

    Clint is still the man!

  6. Jay says:

    'Imagine less cars'

    – Dan Sheridan

  7. Green Bulk says:

    It wasn't even shot in Detroit. The auto makers have a lot of nerve asking for more more bailout or sympathy from American tax payers.

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