Best Commercial Ever? Could be.

Via Waylon Lewis
on Apr 1, 2012
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This is what effective advertising looks like.

“The only ad I’ve ever watched all the way through on Youtube without skipping.”

Evoking Adventures of Baron Munchausen, Shambhala, Harry Potter, and god knows what else.

If all commercials were as mindfully and exquisitely created as this one, I’d skip the regular programming. 11.5 million viewers in the last two weeks agree.


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About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat.” Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword’s Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by “Greatist”, Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: “the mindful life” beyond the choir & to all those who didn’t know they gave a care. | His first book, Things I would like to do with You, is now available.


14 Responses to “Best Commercial Ever? Could be.”

  1. david j. says:

    I guess you'll be voting Wall Street then?

  2. Nichole says:

    I totally agree. It is incredible. I've watched it many times already and passed it on to friends. Best advertisement I've seen for a brand… maybe ever. Made me want to hop on a private jet to Paris and head straight to Cartier… and jewelry is not even my thing. It's one of those stories that is a catalyst for fantasy…. it's enchanting and takes me back to that child like mind where I dreamed about traveling the world and adventure and being an international business woman… (I'm now that international business woman 25 years later and at the point in my life where I've had so much glamour and travel, I'm happy just to sit home in NYC and skip travel when I can :)) Oh how our dreams grow and change! Cheers!

  3. Nancy Dammann says:

    wow, that was awesome. I wanted it to be a movie. Thank you for posting. And thank you for mentioning Baron Munchausen–I had been trying to remember the name of that movie for a week and blanking…

  4. ValCarruthers says:

    Stunning! How must that snow have felt to the panther? According to the youtube video on the making of this commercial, the panther had never seen snow before! (Hope some paw massages were written into his contract.) Certainly evokes the films you mention, Waylon, plus Chronicles of Narnia's "The Lion, the Witch and the Wardrobe."

  5. SwamiMike says:

    I loved the kitty cat!

  6. […] 6. Best Commercial Ever? Could be. (Waylon Lewis, elephant journal) […]

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  8. […] last! Someone finally understands what’s wrong with the world and designed an ad campaign to promote self-reflection and personal […]

  9. Anonymous says:

    david j. Loved your comment. Katherine. Agreed 100%

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