elephant featured on cover of The Denver Post Lifestyle section: re solving the transition from print to new media.

Via elephant journal
on Apr 6, 2012
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Waylon Lewis & elephant’s Transition from Print to Online Featured on Front Page of Denver Post Living section.

“Buddhist Waylon Lewis contemplates his walk, and his elephantjournal.com at Boulder’s Trident Booksellers and Cafe.”

Douglas Brown of The Denver Post sat down with Waylon last week to discuss, among many other things, Waylon’s fears, travels and of course, his Buddhist upbringing:


On Fears:

“There was a time last year, 4½ years after transitioning to online, that I wasn’t sure if we were going to make it, in terms of paying the bills and being able to hire an editorial staff. I wasn’t sure how we were going to monetize online, and I think the thing that scared me was I wasn’t sure if it was going to work, and for me Elephant is an expression of my desire to be a benefit, to contribute in a meaningful way to the world. I wasn’t sure if the 9½ years of my life that had been poured into this could have all been for nothing.”

On Achievements:

“Thus far, [my greatest achievement was] how to monetize new media. Quality independent and corporate media has fallen apart in the last 10 to 15 years. I think finding a way to get readers to pay for content online, which will as it ramps up let us and others to pay writers for quality, original, good old-fashioned reporting, is essential to a functioning democracy.
About 70 percent of our revenue is paying customers. Advertising dollars are few and far between. Every year we hear this is the year real advertising is moving online, but it’s not enough to pay writers. I had a joke of a business the past four years and we found a way to monetize our readership (they pay $2 a month for full access) and to do that without pissing them off. Our traffic is growing by about 30 percent a month.

  $108 for a lifetime membership—if you live another 50 years that’s just $2/year 🙂

That’s why I feel so good these days. It’s the first time in nearly 10 years that I’m not wondering whether my debit card will get rejected at the grocery store. So that feels good.”

On Happiness:

“Buddhists say human beings are fundamentally good, and that we don’t need to be happy based on possessions, on being in love, on things that are occurring. All of that is like the weather. It just happens. The happiest moments are the simplest moments, when you aren’t texting, when you aren’t doing five things at once. You relax, have a beer or coffee, you are reading an article on your deck. They happen in the gaps between busy-ness.

You can’t predict them. They sneak up on you.”

For more (another photo & the rest of the interview), read the full article at The Denver Post, and give ’em a comment if you want to support elephant!

Kate Bartolotta


About elephant journal

elephant journal is dedicated to "bringing together those working (and playing) to create enlightened society." We're about anything that helps us to live a good life that's also good for others, and our planet. >>> Founded as a print magazine in 2002, we went national in 2005 and then (because mainstream magazine distribution is wildly inefficient from an eco-responsible point of view) transitioned online in 2009. >>> elephant's been named to 30 top new media lists, and was voted #1 in the US on twitter's Shorty Awards for #green content...two years running. >>> Get involved: > Subscribe to our free Best of the Week e-newsletter. > Follow us on Twitter Fan us on Facebook. > Write: send article or query. > Advertise. > Pay for what you read, help indie journalism survive and thrive.


16 Responses to “elephant featured on cover of The Denver Post Lifestyle section: re solving the transition from print to new media.”

  1. Rajni Tripathi says:

    Simply wonderful. Talk about inspiration & motivation

  2. jamesvincentknowles says:

    "The happiest moments are the simplest moments, " ~ yep.

  3. The part about happiness is my favorite. It's so true! We sometimes think we need these big milestones or events to be happy about, but it's just the everyday moments that are the best if we slow down to experience them. Great interview!

  4. __MikeG__ says:

    Hugs for Waylon.

  5. elephantjournal says:

    Thanks brother. Glad we're still virtual friends, after getting into it in comments!

  6. Kimstetz says:

    Yes, Yes and Yes! I introduce people to EJ all of the time!

  7. Excellent-keep up the sharing far and wide

  8. __MikeG__ says:

    I can disagree with you and still respect you and your work at EJ.

  9. Dante Zappulla says:

    No, they need the information to see if you are insider trading. If you are a corporate officer/manager/director/attorney. you may have access to information not released to the general public and prohibited from trading on it. And they will check.

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  11. Rajni Tripathi says:

    i'm reading this again for the 4th time and every damn time your response to 'What Do You Value Most In Friends?' makes me stop, ponder and reflect "I don't value loyalty at all. I value honesty. Loyalty is more like, you know, you are a sycophant. I don't want to be supported in my mistakes by my friends, I want to be given good advice."

    Made me rethink so many things! Fraking brilliant my friend.

  12. Charlene Ferrero says:

    You’ve got a good blog here! would you like to produce some invite posts on my blog?

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