Why Personal Transformation Is the Secret to Making a Profit.

Via Molly Gordon
on Apr 13, 2012
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Photo: carfull...Wyoming

This article is for anyone who feels trapped in a cycle of under-earning and doesn’t know an honorable way to get out.

It’s for people who aren’t in it for the money, and yet want to thrive. It’s for people who are frustrated or turned off by marketing and sales practices that are aggressive, elitist and manipulative.

It’s for you if you refuse to value profit over people or principles.

And I hope it shakes you up.

What you hate about business is an invitation.

If icky biz practices were the key to earning a decent—even thriving—living as an Accidental Entrepreneurs, this article would be over now. You could go home and accept under-earning as your destiny.

But icky business practices are not the key to earning a good living. For heart-centered accidental entrepreneurs, the key is personal transformation.

Every one of those icky business practices is an invitation to personal transformation. To challenge your limiting beliefs and prejudices. To become more self-aware. To engage more fully in life as a creative practice.

Stay with me now.

Ickiness is in the eye of the beholder

The problem with most business practices isn’t that they are inherently icky, it’s that you encounter them in an icky context. A context where profit is king, clients are consumers, and image is more important than substance.

You’re not making that up. A great deal of business is conducted in that context.

But you are in charge of the context for your own business practices. You get to choose—if you are willing—the context for doing the things that will lead to profit from the work you love.

You can choose to do effective business practices in an authentic and honorable way.

But it takes courage.

Choosing the context starts with facing your shadow.

We wouldn’t be so sensitive to the negative context of business if it didn’t resonate on some level with our own shadows. Speaking for myself, I have had to face my own envy, greed, and competitiveness, to name just a few traits I’d rather not have.

These shadow traits are pretty much universal. The fact that they exist in you is not an indictment. What’s needed is to engage them, bring them out in the light of day, so you can choose whether or not they run your behavior.

And when you choose not to let them run your behavior, you get to apply business best practices authentically, creatively and honorably.

Facing your shadow is transformative

Facing your shadow is transformative. You become more transparent, more honest, more real. Self-awareness heals old wounds and projections. Your relationships, including relationships with prospective clients, improve.

And along with inner transformation come outer results. You become more pro-active in planning for profitability. You start thinking strategically, knowing you can do that and still be a kind, compassionate, honorable human being. You take action in your own self-interest knowing that it will bless others.

The first step: Ask, “What if this didn’t have to be sleazy?”

The first step to transformation is simple. When you find yourself reacting against a business practice, ask yourself, “What if this didn’t have to be sleazy?”

For example, you might read a sales page online and react against what seems like (and could be) hype. Ask yourself, “What if what I am reading is honest? What would have to be true for me to believe that?”

Perhaps your answer is that the writer would have to be sincere. The offer would have to deliver the promised results. And there would have to be ways to verify the accuracy of claims.

Those are all things you can control when you write your own sales page. You can choose to live up to those standards and still write compelling copy. You can use proven marketing methods without hype to help your just-right clients make an informed decision about whether or not to buy.

You get to define the context, and everything you do to market and sell will reflect that context.

It begins with the willingness to be transformed.

I’m not promising that any of this is easy. It’s not. But when you are willing to engage your own shadow, to be transformed on the path to profitability, you will amaze yourself by what you can create.

What practices push your buttons?

What business practices push your buttons? What shadows are you being invited to engage? And what becomes possible then? Share your thoughts in the comments.


Editor: Brianna Bemel


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About Molly Gordon

Molly Gordon is a business sage and trickster for the spiritually and psychologically savvy. Her lifetime project is to wake up. A Master Certified Coach and a Certified Facilitator of The Work of Byron Katie, she’s passionate about using and teaching the opportunities for personal transformation in everyday life and work. / Molly and her husband, Miles live in Suquamish, Washington, with Bolivia the wonder cat and three hens: Viola Swamp, Sophie, and Feathergrain. When not hanging out with their astonishingly talented grandchildren, she gardens, reads, cycles, and tools around Puget Sound on a bright yellow paddleboard. / You can subscribe to Molly’s weekly ezine, Authentic Promotion, and read her blog at shaboominc.com. You can also find her on Facebook at facebook.com/shaboominc and on Twitter at twitter.com/shaboom.


6 Responses to “Why Personal Transformation Is the Secret to Making a Profit.”

  1. Hi Molly,

    Excellent piece.

    I've featured it on EJ FB: https://www.facebook.com/elephantjournal

    Jeannie Page

  2. I'm reading a great book, 'The Soul of Selling' by Carol Costello, that expands on this concept. Thanks for your post – it really touched me.

  3. Gary Jesch says:

    I'm against the business practice of multi-level marketing. Some clients have asked me to help with their marketing campaigns and I had to tell them that our company doesn't provide services to that type of customer. You've all heard all the drawbacks and problems associated with this method. While there might be some value exchanged for products and services, the emphasis is on building a downline and finding a few people who will then find a few people, etc.

    Analysis of these businesses shows that the upper echelong brings in huge rewards while the many people below them end up losing their money, money they might not have to spare, but that they have invested because they are buying into the idea of MLM, not products.

    I also decline to serve businesses who promote products that seem to be on an obvious path to lawsuits, in my opinion, or where the path has a strong possibility of litigation as a conclusion. It's counterproductive and just not good for anyone.

  4. […] Why Personal Transformation Is the Secret to Making a Profit. (elephantjournal.com) […]

  5. […] let’s start with the basic question: How do you know if the customer has a goal, is willing to change, and sees value in the […]

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