Over forty hours of video are updated to YouTube every minute…what makes one stand out?
Kevin Allocca is YouTube’s trends manager, he professionally watches YouTube videos. In this TEDtalk, he shares the four reasons a video goes viral.
1. Tastemakers—like Jimmy Kimmel’s Tweeting of Rebecca Black’s video, Friday. This video has more than 30 million views.
2. Communities of Participation—when we participate in the creative phenomenon, like Nyan Cat. This video has more than 72 million views.
3. Unexpectedness—for example, bike lanes by Casey Neistat. This video has more than five million views.
What does this mean? A new kind of media. A new kind of culture. And, the audience decides.
Just think, he was only looking to share a rainbow. (This video has more than 33 million views.)
What’s your favourite video gone viral?
hot on elephant
A letter to the Anger that refuses to Leave Me. 104 shares The Most Powerful Moon of the Year: New Moon & Solar Eclipse in Pisces. 36,752 shares A Relationship will only be as Good as the Sex. 10,418 shares Welcome to Pisces Season: A Love there is no Coming Back From. 12,608 shares How Women ruin Good Men. 3,651 shares If You have to “Think About It,” then I’m Not the One for You. 4,630 shares What Rumi had to Say about Unhappy Love. 225 shares Not sure I thought I’d ever say this, but Ashton Kutcher is about to inspire you to tears. 2,239 shares A Cure for our Single Status. 514 shares How we can go to Heaven without Dragging Others with Us. 111 shares