Double Complete Rainbow: What Makes Videos Go Viral? Four of the Most Viewed on YouTube.

Via Tanya Lee Markul
on May 1, 2012
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Over forty hours of video are updated to YouTube every minute…what makes one stand out?

Kevin Allocca is YouTube’s trends manager, he professionally watches YouTube videos. In this TEDtalk, he shares the four reasons a video goes viral.

1. Tastemakers—like Jimmy Kimmel’s Tweeting of Rebecca Black’s video, Friday. This video has more than 30 million views.

2. Communities of Participation—when we participate in the creative phenomenon, like Nyan Cat. This video has more than 72 million views. 

3. Unexpectedness—for example, bike lanes by Casey Neistat. This video has more than five million views.

What does this mean? A new kind of media. A new kind of culture. And, the audience decides.

Just think, he was only looking to share a rainbow. (This video has more than 33 million views.)

What’s your favourite video gone viral?


About Tanya Lee Markul

Luring the magic of what is natural back into our daily lives, Tanya Markul is a freer of creativity, of inner beauty + power, and an enthusiastic igniter of the wild spirit! She re-writing the wild flower sutras, and offers a refreshing & badass view on spirituality, wellness & authentic living. Sensitivity is her tree trunk, flower stem, and nucleus. It is her belly, and her heart. Tanya is an artist of life, a faery of trees, a wanderer of the dark, a writer of heart, a misfit yogini, and an Urban Priestess apprentice. She believes in the power of your personal weird, quirky, magic, and that only path toward inner freedom & light, is through the dark — eyes closed, heart open. Tanya is the creator of The Urban Howl, Yoga Write Now & Waking Wild. Join her free forum for monthly yoga & writing practices here. Join her free forum for 30 days of exercise for 30 days here. Join her on Facebook, Instagram, Twitter & get her free weekly & quirky newsletter here.


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