Latest Shell Oil Disaster (is Funny).

Via Waylon Lewis
on Jul 16, 2012
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Hey, I know! Let’s ask the public to caption our cute pictures of the wildlife and habitat we’re killing in our ongoing quest for ever-greater profits!

This latest of many Shell Oil disaster is one we like: it doesn’t hurt our planet, it’s just funny—and points out the best part of social media (real actual people, not just corporations and PR jerks).

It all started innocently enough:

“Here at Shell, we’re committed to online social media. After all, it’s the fuel that lubricates the engines of internet communication.

In June, thousands of you demonstrated this by explaining, online, how Arctic energy production will transform the world and possibly provide affordable fuel for several years.

Today, we want to take the Arctic Ready message offline, directly to the drivers who benefit from Shell’s performance fuels. That’s why we’re launching a new campaign (deadline this Thursday!), from which the best ads will be printed and posted in strategic locations worldwide. With your help, we at Shell can tell the world how pumped we are about Arctic energy, and take the Arctic Ready message to Arctic-enthused drivers everywhere.

So take a moment to add your own slogan to our beautiful new collection of images. The next place you see it might be your own rearview mirror.

Because tomorrow is yesterday, accelerated.

Let’s go.”

And here (just a very few) of the entries:

Click for more funny.


About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. | His first book, Things I would like to do with You, is now available.


One Response to “Latest Shell Oil Disaster (is Funny).”

  1. […] has not stopped drilling—they’ve only delayed it due to this mishap. And they’ve had a series of debacles thanks to shifting ice and Arctic winds which aren’t going away anytime too soon (I hope). So […]