Yoga Inc.: The Paradox of Mixing Practice & Profession. ~ Kristin Lynn Gilbert

Via Kristin Lynn Gilbert
on Jul 9, 2013
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Calling all yoga teachers out there.

Have you ever felt discouraged by the apparent paradox between yogic philosophies and the reality of the yoga business world?

Been placed at odds with the Eastern vs. Western approaches to the practice?

Or, felt otherwise all-out confused as to how the integrity of the practice (its simplicity, humility and spirituality) can possibly be maintained while nurturing some sort of physical fulfillment and getting the bills paid on time? And then do you think “Whoa. What have I gotten myself into?”

These are the types of questions that I battle with frequently as a person who wears two hats: the yogini and the yoga business owner. This combo within itself seems an oxymoron. It’s not a mere once or twice that I have received an eye roll and a sigh when I’ve stated the price of a service.

Shouldn’t yoga be free?

Shouldn’t it be by donation?

Isn’t yoga for the people?

Employees, on the other hand, want more of everything: a bigger cut, a higher mark up, more commissions. This is a difficult wire to tip-toe on, fumbling around somewhere between two extremes.

I have also felt the same sting when considering the ever-rising price of worldwide yoga trainings. Inevitably, my forever-a-student’s heart drops, her eyes want to well up with fat tears.

Shouldn’t yoga be accessible?

Isn’t there a better way?

Well… my unintentionally ambiguous response to this line of questioning is “yes” coupled with a resounding “no.”

I recently watched a documentary called Yoga Inc. which offers interesting insight from some of the pioneers of yoga (to the Western world) on this exact paradoxical dilemma: yoga and business and how complicated the two can be when mixed mindlessly.

The (un)fortunate reality is this: with yoga’s rise in popularity, there are more and more people who view yoga as exercise. Nothing more and nothing less.

As a by-product we see gym class style yoga, cardio stretching and booty lifting asana offered on every corner. We witness a pack of pupils who couldn’t tell their yamas and niyamas from their gluteus maximus if their lives depended on it.

For me personally, I don’t see these types of students as any less deserving of the gift of this practice because after all, who am I to judge someone else’s dharmic path?

The current level of yogic snobbery is awe-inspiring at times: “not spiritual enough,” “not disciplined enough,” “not challenging enough,” “not a good enough lineage,” etc.

Don’t we collectively as yogis pride ourselves on our ability to accept others and step aside from judgment?

Next time you catch yourself turning your nose up at the student who does yoga at the gym, or the fierce loyalty of your Ashtangi friends to their singular lineage, take note! And bite your tongue! This idea of competition amongst each other and the false claim of the existence of a “better” as compared to a “worse” doesn’t fit in with yoga’s original goal of moving bypassing ego.

Let us be grateful that so many people’s lives and hearts are now touched by yoga in all of its greatly varied shapes and sizes. If some students want to tackle their yoga in a sweaty room because it burns more calories—well—deep breath here—that is their path and their choice. They are entitled to it.

Something within that practice is feeding them, and isn’t that amazing? Feel free to clad yourself in all white from head to toe, burn your sandalwood and hit up the nearest Ashram if you choose.

You’re also entitled to your path, and are allowed to connect to the practice in the way that best serves you.

And that, my friends, is the true sweetness.

In addition to this mix (or should I say clash?) of Eastern vs. Western philosophies, my landlord and the electric company long ago stopped accepting payment in the form of incense and prayer, coconuts and seashells. How can I justifiably turn fitness junkies away as they file into my prayer flag and smudge stick enhanced space?

Meanwhile, I am convinced that there’s got to be a balance somewhere between the starving yogi who survives on sun gazing and the yogi-moguls that we love to hate: the John Friends and Bikram Choudhurys of the world. Those of us that see yoga as more than an exercise regimen, and have little desire to become a trademark are put into this challenging position of compromise when we take on the daunting task of balancing yoga and business.

I have no drive to own an empire, patent a lineage or drive a Rolls Royce. But let me share with you one big fat dream: It would be nice to provide healthy food, housing and positive community connections for my family, to offer job security to local employees and to share what I so deeply love to a large and (gasp!) varied group of people who have the tapas, or maybe just the balls, to step onto the mat every day—regardless of their reason for showing up.

So where do we go from here?

Authenticity is the word that stands out for me.

I can only offer from my own learning path. Those students that merely want to work their abs will likely over time find another teacher or practice to follow. That’s alright with me; they will always be welcomed in my space. Those that are looking for competition and physical gain, well, there’s a place where they fit in, too. They have the right to be here and to be served by the practice as well.

Meanwhile I keep teaching what I know and what I have to offer. Some students will stay. Some will go.

My responsibility is to trust in the unfolding of that process as innately perfect. My responsibility is to stay true to my dharma and believe that a supportive group will stand behind both me: the teacher, and me: the business operator.

yoga businesswoman
Photo: lululemon athletica

David Life and Sharon Gannon, founders of the Jivamukti Yoga Method, have earned harsh criticism for their strict ideals and high training prices. In Yoga Inc. they both give candid interviews which served to remind me about the early days of yoga—the days when the student gave up everything to learn. Diminishing earthly possessions, their home and sometimes (if distance interfered) their relationships with their families and friends in order to study with their teacher.

There was a pay, a sacrifice and an energetic exchange. There was some active plan for the creation of balance; albeit different than the likes of the modern day YogaWorks, Yoga Alliance or LuluLemon. These guys don’t tend to ask so much for your loyalty and reverence as they do your credit card number.

Yoga is and always was accessible, but if we take a look at the root of “Yoga”: yoking, union—everything about the practice seeks to bring balance. And balance includes give as well as a take, yin along with the yang. There is nothing new in this concept; it traces back thousands of years to the start of the practice.

To return to the idea of authenticity as a way to create balance between yoga (the practice) and yoga (the business) I have personally found it helpful to frequently check in with my “karmic responsibilities.” The equation that has worked well for me is simple: the more I am able to earn, the more I am able to give.

As I see growth in my business, I also seek out more opportunities for deepening levels of community involvement or Seva: scholarships, free children’s programs, education initiatives and collaboration with non-profits.

There is a cycle that is endless: grow and give, grow more, give more. The more the business develops, the more financial and energetic excess I have to contribute.

I have the good fortune of not only seeing this as the teacher, but being blessed to see it from the vantage point of student as well and guess what? This system works! I am a firsthand witness that the growth of my practice and of my business is a direct result of the assistance, authenticity and karmic responsibility demonstrated to me by some of the most amazing teachers.

These beloved ones have been an irreplaceable part of my life and my path. I am humbled by what they have given to me by way of offering alternative options of creating balance. I am so grateful for their gifts, knowledge and guidance and I am grateful for what I have been able to contribute to them in working toward their dharma as well as toward my own.

I work hard at paying it forward and furthering the balance.

Let’s face it, the face of yoga is changing; a practice, a profession, a paradox. But, I am certain that this continued hunt for authenticity, balance, yoking, union, otherwise known as yoga is both the question and the answer in this paradoxical dilemma.

And…if my bum happens to grow a little firmer during the whole exploration, well, that’s quite alright, too.

This article was originally published here and here.



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Ed: Elysha Anderson & Brianna Bemel



About Kristin Lynn Gilbert

Kristin is a yogini, teacher, writer, body/energy worker, business owner, dreamer, lifelong student and jungle trekker who is passionate about service and commUNITY. She calls the South Caribbean of Costa Rica her home where she resides on the beach alongside her husband, dogs, horses and a goat. When not creating dream boards, whipping up local vegetarian yumminess, yoga-ing, dancing or studying you might find her swinging on vines with her howler monkey friends, building sandboxes at local schools or wiping out continuously on her longboard at low-tide. For more about Kristin and her space in the South Caribbean check out her website or send her a message at [email protected]


7 Responses to “Yoga Inc.: The Paradox of Mixing Practice & Profession. ~ Kristin Lynn Gilbert”

  1. MatBoy says:

    Reading your article, and I appreciate that it is so well written, I got the sense of ease and naturalness you find with your yoga teaching. Not forcing things too much and still having them work out. This is a wonderful balance to find! Congratulations. And I assume you fall off the edge sometimes and have to rediscover, or recreate, the balance from time-to-time. Living in a place with a lower cost of 'just getting by' is a great plus as well.

    I've been around yoga for more than a decade now and have found my teaching niche with a local cycle club. Most of the students are older athletes who have pushed their bodies for many decades. They have made great progress and I enjoy seeing the huge smiles on their faces as they gain back more flexibility and range of motion. No spiritual mumbo-jumbo wanted with this crowd, but the practice still works its magic on their minds and bodies. They are hooked!

    On another note: do you have a problem with lion fish where you surf?

  2. Beautifully said Kristin. Creating a sustainable environment for all beings includes making sure that positive community businesses which support the livelihoods of human primates 🙂 thrive and grow. Community centers and teachers don't just happen, a long and often arduous path has led to their existence and ability to give to those around them.

  3. ompurashanti says:

    Thank you for the wonderful feedback! I'm happy to hear that you seem to have found your niche as well. Once we find "it", I think a sense of ease naturally follows and that is a sweet, sweet feeling!

    There are lion fish in this area now which is a concern as they are such an invasive species, but I have never come face-to-face with one in the water. The fishermen are trying to control their population and some chefs in the area have even been working on special recipes utilizing the lion fish so that it doesn't go to waste.

  4. ompurashanti says:

    Yes, yes and yes! I love this!
    And thank you for your kind comment and feedback: much appreciated! Pura vida 🙂

  5. goddessspiralhc says:

    Having been blessed to meet you in person, take classes with you and even your reiki and massage …I can honestly say that your writing feels exactly as loving and grounded as you are Kristin. Thank you for speaking on this. I have caught myself disparaging the yoga as exercise only folks. I needed the reminder that is not my role to do. Every path is different and I can honor that. I am also someone who eventually is looking to be trained as a yoga teacher. All you spoke about yoga as business and seeking that balance really resonated for me. Thank you again for all you do. I can never explain how much Om Yoga was my sanctuary in so many ways. I hope to return some day, maybe as an instructor and give back. <3

  6. ompurashanti says:

    Thank you so much for your thoughtful response! It was so wonderful working with you and has been wonderful to watch you continuing down your Dharmic path with such grace! We look forward to seeing you back this way sometime in the future…if it is as a yoga instructor; well that would be awfully sweet 🙂

  7. goddessspiralhc says:

    You're welcome! And thank you for watching, supporting…Namaste sister! <3