3.2

Touch, Thighs & Being Unwelcomed into Chip Wilson’s Pants.

Recently the Yoga athletic wear company Lululemon and its founder, Chip Wilson, has gone under grave criticism.

Disclaimer: I normally leave the Yoga articles to the lovely Yogi ladies and gents who know far more than I on the subject.

Today, however, this is about my thighs.

Rightfully so, from my perspective, as the opinions of the company have become down right offensive to the likes of me who not only occasionally wears the gear but appreciates the look of it as well. Over the years I have recommended it hands down to friends and family and strangers alike.

Not anymore.

Unfortunately, when a company starts criticizing my thighs that touch and claims that my body might not work for its products, I start to think I shall take my consumer dollars elsewhere. Melissa Harris-Perry from CNBC agrees and has written an open letter to the founder, Chip Wilson, on behalf of all of us gals “whose thunder thighs are just not welcome in his pants.”

Thigh gap or thigh touch—it is worth a watch.

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Editor: Catherine Monkman

{Photo: Wikimedia Commons.}

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Kris Nov 12, 2013 9:26pm

Seriously? As a consumer, you have the power to choose what you buy and from whom you buy it. If the product you're buying doesn't meet your standards, don't buy it anymore. It's called the power of the market. No one is forcing anyone to buy Lululemon yoga pants. If you like them, great. If you don't, great. And guess what else? Everyone gets to have their opinion whether you agree with them or not….no matter how offensive it may be to you. In the end, we're just talking about yoga pants that have gotten a little thin. Go to yoga class, meditate, chant or whatever and get over it.

amphibi1yogini Nov 12, 2013 9:45am

Does Chip even know what yoga (other than asana) is?

Does he even DO yoga asana?

From their own promotional photos blogger Tori questions this:
http://anytimeyoga.wordpress.com/2013/11/12/dear-

imaginarymelody Nov 11, 2013 3:07pm

The engineer in me has to point this out: Chip Wilson stated that some women's bodies put too much pressure on the fabric, especially in the thighs, and combined with additional friction there (_rubbing_) it causes the fabric to fail.

First, I have been one of those people who downsize in stretchy pants, mainly because they could stretch more around my body, so I could achieve a smaller size. By doing this, the fabric get stretched beyond its elastic deformation range (recoverable, no damage), and can potentially enter into the plastic deformation range (unrecoverable, damaged), permanently destroying bonds of the material.

What information I gleaned from the actual clips of Chip Wilson was a simple material property: exceed the strength of any material, and it will fail. Exceed the safety factor strength, and any material will fail faster. Increased pressure in the thighs on the fabric does not mean an external pressure from squeezing the legs together, it is caused by the circumference of the thigh stretching the fabric in the direction the polymer chains are aligned.

Think of tiny springs that are arranged in fabric to run along the length of the fabric. These are what are being referred to by "too much pressure." When these springs are stretched out quite a lot, the fabric will fail faster than it would if they were more relaxed. I would hope that they take into account the limits of the fabric when they design pants. So, if your thighs are bigger in circumference than what the pants were designed for, yes, the fabric is going to fail faster.

From this perspective, I kind of feel like people are getting insulted over his very poor choice of words, not the point he's actually trying to make. But, again, I'm an engineer, so maybe I'm just making it sound a lot better in my head.

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Licia Morelli

Licia Morelli is the best-selling author of The Lemonade Hurricane: A Story of Mindfulness and Meditation (Tilbury House Publishers), which was also the 2016 Maine Literary Award Winner. Licia is also the founder of The Cardinal Moon Society, a space to support her community of over 30,000 writers, seekers and creatives. Her writing has also been featured in Boston Magazine, Publishers Weekly, Barnes and Noble, Elephant Journal, and The Rumpus. Licia lives with her husband and two children on the coast of Maine, and as a retired psychic, believes the world would be a better place if everyone trusted their guts and ate more chocolate chip cookies. Licia is also on Instagram.