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March 29, 2014

Ford’s Parody of ‘Poolside’ Commercial: A Mindful Rebuttal. ~ Melissa Horton {Video}

Ford's Poolside Parody

There was quite a bit of backlash, especially in the mindful community, surrounding the release of Cadillac’s ‘Poolside’ commercial—for good reason.

A well known actor portrays a well-to-do, slightly snooty Cadillac owner, focused solely on the benefits of more work and subsequently more stuff. The commercial highlights the perceived American way, poking fun at those in other countries who have different priorities, far removed from the on-the-move catastrophically busy mindset a number of people have here in the United States. Although I can appreciate the introduction of Cadillac’s hybrid car, promoting, in theory, fuel efficiency and a more sustainable vehicle, there is a gross neglect for what is truly important portrayed in the commercial.
https://www.youtube.com/watch?v=qGJSI48gkFc

In one of the best retorts I have seen in some time, Ford’s parody points to hope for us all, focusing its efforts on sustainability in business, promoting buying local and green, as well as fighting off the false belief that chronically busy for the purpose of material things is better. To me, this speaks volumes as to how important these initiatives are, not only for those already involved, but for everyone.  We all benefit from this movement, do we not?

So, why do we work so hard? Because putting energy toward making this world better is more important than the extra money earned from taking two weeks less vacation.

N’est-ce pas?

Take a moment to get inspired, even if it is through big business parody.

 

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Editor: Renée Picard

Photo: Autoweek.com

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