April 11, 2014

Real Is The New Sexy. ~ Jamie Catto


It’s so radical to be authentic these days that it has an enigma all of it’s own.

It’s very powerful to be visible with your vulnerabilities, it shakes people up in the places where they are too scared to be so visible. Listen to their judgements. They give you the map of exactly where those folks are stuck. Feel your reactions in your body, it’s the map of where you believe them.

It’s powerful and disruptive to be generous and to not run your life and business with the usual scarcity-addicted model, but to be inclusive and open handed, that takes courage, cultivates trust and is progressive.

Notice how hard some find it to receive your generosity, how uncomfortable receiving can be for them even when the gift is freely given. Notice who warns you to be less giving.

It is powerful to show your neediness some days, to show your unreasonable anger, your inappropriateness—it takes courage to be so visible and risk the approval vanishing. It is revolutionary to wear no masks, no hats and be the same “you” in business as at home.

Why do we exhaust ourselves wearing masks for people who need us to be other than our real selves?

I recommend removing the masks and seeing who stays. The ones that do really get you and are the ones you want to hang out with and work with.

Authentic people are enigmatic because most people are so comfortable in their hiding, conforming, disempowered state that someone brave enough to be simply real is fascinating.

Where have you been hiding? What mask is it time to take off?


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laurasanno Apr 17, 2014 8:30am

My first reaction to, "It's so radical to be authentic these days…" was, "Really? Who is Jamie hanging out with?" (My mother recently remarked, "You and your friends talked about that?!")

My next thought was, "I should be grateful for the acquaintances, friends and lovers who have removed their masks and generously revealed themselves to me."

After reading the article and especially, "Listen to their judgements. They give you the map of exactly where those folks are stuck. Feel your reactions in your body, it’s the map of where you believe them," I realized that people "show themselves" and help me learn about myself, whether we're masked or bravely bold-faced.

THANKS, Jamie!

Anna Jorgensen Apr 16, 2014 10:04am

Brilliant! 100% agree! Love! And finally…thank you 🙂

Ashley Apr 13, 2014 2:42pm

Thanks so much for writing this article. I used to wear all sorts of masks, pretending night and day that I was happy and successful. I measured my happiness by typical American standards… had a stable job, bought a home, had a dog, and was in pursuit of finding Mr. Right…Through the power of yoga and a desperation to live a fulfilling life, I decided to drop all of the pretenses of what everyone expected of me and decided to be who I truly am. I am constantly changing, shifting and growing which are all processes that many find to be excruciating to watch. So many people choose the be one way for their whole life experience, which I find to be tragically boring. Life begins when we are willing to expose our true selves. Thanks again for the wonderful article.

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Jamie Catto

Jamie Catto, Creator, Producer/Director of the multi-award winning global 1 Giant Leap films and albums and founder member of Faithless is now leading uniquely transformative workshops and one-on-one sessions. Drawing from the richly diverse wisdom, techniques and processes he has encountered during his ground-breaking filming, recording, philosophy voyages across all five continents, he is weaving these creative techniques and exercises to spark both Professional and Personal breakthroughs. Connect with him at www.jamiecatto.com.