Are you planning to start a new business with delicious food and beverage range? Are you worried about the competition you will be facing in the market? Custom packaging is the answer to all your concerns. Designing custom food & beverage boxes for your food and flavored drinks will make you catch the attention of the audience instantly. The packaging is the very first step in making a good brand image; it makes you win half the battle. Moreover, if you become successful in convincing your first-time consumers with your good taste, then nobody can stop you from becoming a famous brand.

Therefore, the first thing you must do before taking your product to the market is to find out the best possible ways to pack your beverage or food product. Whether you are planning to launch a retail and mortar shop or e-commerce business, custom packaging boxes is the ideal way to have a special market place. Customization offers the best solution to ship and store your products. Let’s have a look at some important tips to keep in mind while designing and manufacturing the packaging.

Factors to Keep A Focus on While Designing Food Packaging

Product Specific Requirements

It’s important to analyze the product you are going to pack and brainstorm the right kind of packaging for it by keeping all the necessary requirements in mind. In short, packaging serves several unique purposes and needs to be designed accordingly.

Protection

Product protection is the primary requirement of every customer. If you can’t deliver your product safely to the store, distributor, or consumer without damage, your services and quality will be useless. Therefore, you need to design your wholesale food packaging in a way that makes it easy to carry and transport to ensure safe arrival. On important tip is to manage the packaging size so that it doesn’t take up an undue amount of storage space.

Freshness

Another important aspect regarding the custom food and beverage boxes is to maintain their freshness. It’s very important to follow all the food safety regulations while designing packaging for your food products. All food items are perishable to some extent and require to be protected from environmental factors such as light, humidity, and extreme temperature variations. Make your packaging the first line of defense in protecting your product’s freshness.

Identity

Your packaging must keep your track to identify in case a recall is necessary. For instance, you must mention the manufacturing and expiry dates together with the batch ID. Moreover, include a Universal Product Code on your product’s label to facilitate scanning while billing. Similarly, consider including a QR (Quick Response) code that is readable by a smartphone to retrieve more information.

Make Your Products Displayable

The packaging is the first introduction of your product to the customers. Therefore, your custom packing must be attractive enough to catch the attention of the audience at the retail store’s display. It should appeal and urge them to make a purchase instantly without a second thought.

Always imagine your product lying on the retail shelves and think yourself as a customer then decide whether you would invest or not? This way, you can hit the target audience’s mind and can make your packaging accurate enough to drive sales. Moreover, keep the functionality of a retail store in mind. This means you should design your packaging so that it does not take much space on the shelves.

Presentation

How you present your products to your customers, make a statement about your brand. Moreover, it also decides your worth as an organization. There are numerous ways you can opt for making your products more presentable. Customization is one of the best ways to do so. It provides you the freedom to experiment with the look of your products.

For instance, you can use different box styles, prints, bold colors, and graphics to enhance the outlook of your boxes. Moreover, you can also use labels and the company’s logo to enhance customer trust in the brand. However, packaging and labeling involve a lot of legalities, including a list of ingredients, nutrition information, sell-by date, and portion size. Therefore, you must follow The Food and Drug Administration regulations regarding food and beverage labeling.

Conclusion

In conclusion, the packaging is not an easy task and should not be overlooked. However, if you are new and do not have enough knowledge and grip in the specific sector, you should hire professionals. This way, you will not only produce trusted packaging but will also be able to keep up to the consumer’s expectations.

Several companies are providing professional solutions for packaging, but Plus Printers is one of the best among all the options available in the market. They have countless customization options and extremely skilled staff to execute all the designing details with perfections. Moreover, they take care of all the details and ensure providing quality packaging in the shortest time.