3.0 Editor's Pick
May 16, 2024

WNBA stars get toxic fast fashion Kardashian’d—but the Photos are empowering.

Wow. Skylar, Kelsey, Cameron, Dijonai…Candace…wow.

“…a Skims ad campaign released just ahead of the start of the women’s basketball season and featuring the rookie Cameron Brink, the newly retired three-time W.N.B.A. champion-turned-president of Adidas basketball Candace Parker and the All-Stars and Olympians Kelsey Plum of the Las Vegas Aces and Skylar Diggins-Smith of the Seattle Storm and DiJonai Carrington of the Connecticut Sun.” ~ NY Times.

But…

SKIMS isn’t transparent about its use of toxic chemicals. It’s imperative for fashion companies to align themselves with the Zero Discharge of Hazardous Chemicals (ZDHC) program’s Manufacturer Restricted Substance List (MRSL). SKIMS has not, nor has it released any hazardous chemicals or wastewater data…”

So.

Yes to inclusivity and a diversity of heroines and body types, especially in this age of Project 2025 pushing women back into the (literal) kitchen. No to fast fashion, plastic, which exploits workers and hits and heats the most vulnerable first and hardest.

“I’m proud to launch this new WNBA campaign starring such an incredible cast of athletes. Championing women and women in sports is incredibly important to Skims,” Kim Kardashian, Skims cofounder says. “Our brand DNA is rooted in inclusivity, representation and women’s empowerment, which are values shared with the WNBA. We are honored to be the official underwear partner of the league and look forward to continuing our work together throughout the season.”

 

 

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“If I had to describe myself with one word on the court, it would be menace,” Diggins-Smith (who recently returned from maternity leave!!!) says in the campaign. Not to be all, “When I grew up, I wish I had someone like her to look up to,” but come on!! The expectations for girls and women to be polite, quiet, and easygoing is an exhausting—and boring—checklist. Now, I want to be a menace when I grow up.”

So yeah: strong, gorgeous women of all stripes: be that menace to society, but please, the planet and workers, often women, are menaced enough. 

SKIMS, the Official Underwear Partner of the WNBA, unveiled a new campaign with Cameron Brink, Dijonai Carrington, Kelsey Plum & Skylar Diggins-Smith.
byu/jnsanchez inwnba

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