2.3
August 23, 2009

Think Different: Spiritual Materialism…or Inspiring Advertising?

I’m with you on this one.

Is it wrong to “use” Gandhi or Allen Ginsberg or the Dalai Lama to sell Apple computers, or is this advertising as it should be—using a multi-kajillion dollar budget to simply, elegantly remind We the Masses of inspiring figures of our time?

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Waylon Lewis is the founder of elephantjournal.com

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Ready to join?

Hey, thanks so much for reading! Elephant offers 1 article every month for free.

If you want more, grab a subscription for unlimited reads for $5/year (normally, it's $108/year, and the discount ends soon).

And clearly you appreciate mindfulness with a sense of humor and integrity! Why not join the Elephant community, become an Elephriend?

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