Advertisers are great at convincing people to buy things—they get paid for it, after all. So how can we trust a company when it markets itself as “green” or “conscious” or “good?” If only there was some kind of standard or certification, like organic food or fair-trade coffee, to help us know when a business is genuinely trying to make a difference. While an industry-wide corporate certification has yet to manifest, companies can walk their talk by joining B Corporation. So go see if your business would qualify, or if your favorite conscious corporations have already joined—and look to see elephant join the ranks in the next few months, if we can find enough change in our ecouch.
hot on elephant
July’s Full Moon in Capricorn: The Heart wants what it Wants. The 4 Stages of a Good Divorce. How to Love a Woman who Scares You. Our Soulmates are Rarely Who We Expect. I Still Think of You. Men, Let’s Stop Fooling Ourselves: Size Matters. To the One Who Tried to Break Me. An Open Letter to the Fixers. How your Stored Memories in the Amygdala can lead to PTSD. How My Sister’s Death Transformed my Self-Perception.