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Treehugger.com’s Graham Hill: the Power of Green Media.

Years ago, back in the dark days of pre-Green Fad-dom (2004), our smoggy future looked black. Four years later, (as you’ve heard) Green is the new Black. What happened?

A significant player in our society’s shift has been Graham Hill’s Treehugger.com—a popular web site whose modern, hip, thorough approach to environmentally-responsible journalism helped catalyze the momentum that came out of Gore’s Inconvenient Truth—and turn our nation’s newfound inspiration into practical, effective action.

Now, Treehugger’s joined up with the Discovery Network to launch Planet Green, the first 24-hour eco-focused TV channel—and the dream home if ever there was one for yours truly—’elevision’—elephant journal’s fun, yet fundamentally serious talk show.

elephant journal’s editor-in-chief, Waylon Lewis, asks Graham how and why he’s done so much—what’s next—and, in a coarse attempt to curry favor in Planet Green’s circles for his nightly talk show, ‘elevision,’ slips Graham a fiver.

Our friends at econsciousmarket.com just linked to this. Go and support ‘em with comment, and check out their vast array of mindful (fair-trade and such) gifts.

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9 Comment(s)

  1. I used to live in a tree. No really. Stumbled over your website…it’s interesting. Green as aspirational? Hmmmm…. the philosophy of green thinking is axiomatic…so little resource v so many people. Re tree dwelling…I’m drawn back…give it up, let it go. Simplicity is everything. Peace! PS - comfort’s overrated.

    Graham Hall | Sep 12, 2008 | Reply

  2. Way to go Waylon, Graham and Alex— greening the paved way!

    Caroline Treadway | Jul 23, 2008 | Reply

  3. at 2:40 that’s a reference to Ideal Bite’s recent $15 million sale to Disney readallaboutit http://www.ecorazzi.com/2008/06/12/disney-acquires-idealbite-for-15-million/

    admin | Jul 22, 2008 | Reply

  4. Another great interview. I’m going to echo Winston’s comment… Elevision really should be on Planet Green!

    Todd | Jul 21, 2008 | Reply

  5. Wow!!!!! I love this video and interview. Thank goodness there is so much dedication at Elephant magazine and elevision to document all of these fabulous people and the work they do for us.I can’t wait to see the Robert Thurman interview!

    barb | Jul 21, 2008 | Reply

  6. Elevision should be a show on Planet Green. Make it happen, Graham Hill.

    Winston Garland | Jul 20, 2008 | Reply

  7. next talk show: this Wednesday at Boulder Theater (bouldertheater.com for cheaper tix) with Robert Thurman (father of Uma, pal of Dalai Lama) Flogging Molly & Jim Gimain, publisher of Shambhala Sun & Buddhadharma…silent auction to benefit Tibet Village Project. http://www.elephantjournal.com/2008/06/we-are-elephant/

    admin | Jul 20, 2008 | Reply

  8. As usual, Waylon’s witty and profound interview rocks. It is always exciting to view Elephant’s (his) interviews because Waylon deciphers the messages from the guests in a way that is entertaining but always inquisitive and informative. Waylon’s deep understanding of the issues is never accessorized with big words but rather tries to break the ice with jokes with the guests to get some true inner feelings out. Great Job, Waylon!

    Kei | Jul 20, 2008 | Reply

  9. If you like Graham Hill, you’ll love Elena Brower! http://www.elephantjournal.com/2008/01/elena-brower/

    admin | Jul 20, 2008 | Reply

4 Trackback(s)

  1. Dec 16, 2008: from Buy Yourself a TreeHugger! « Kingsakfhs’s Weblog
  2. Oct 13, 2008: from Cold? How to get Warm while staying Green. Top 10 Via Treehugger. | elephant journal
  3. Aug 2, 2008: from HuffPo Green joins Treehugger, Planet Green, Grist.org &…er, elephantjournaldotcom…as leading online voice for the environment. | elephant journal
  4. Jul 29, 2008: from treehugger com

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