So many of elephant’s favorite eco natural grassrootsy wonderful businesses (Stonyfield, Naked, Odwalla, Larabar, Dagoba)…businesses our demographic believes in, and supports, are sold each year to big mainstream corporations.
Inevitably, you hear the founders (having just pocketed a check with lots of zeroes on it) saying, with all earnestness, “This will enable our product/business to go to the next level and share our mission with millions in the mainstream, effecting big-time change from within instead of small-time change from the grassroots.”
Sometimes that works. Sometimes, however, there are challenges and disappointments for the founders, as reported in yesterday’s New York Times article.
hot on elephant
July’s Full Moon in Capricorn: The Heart wants what it Wants. How to Love a Woman who Scares You. Our Soulmates are Rarely Who We Expect. I Still Think of You. The 4 Stages of a Good Divorce. Men, Let’s Stop Fooling Ourselves: Size Matters. Reading This Takes Guts. To the One Who Tried to Break Me. An Open Letter to the Fixers. How your Stored Memories in the Amygdala can lead to PTSD.