So many of elephant’s favorite eco natural grassrootsy wonderful businesses (Stonyfield, Naked, Odwalla, Larabar, Dagoba)…businesses our demographic believes in, and supports, are sold each year to big mainstream corporations.
Inevitably, you hear the founders (having just pocketed a check with lots of zeroes on it) saying, with all earnestness, “This will enable our product/business to go to the next level and share our mission with millions in the mainstream, effecting big-time change from within instead of small-time change from the grassroots.”
Sometimes that works. Sometimes, however, there are challenges and disappointments for the founders, as reported in yesterday’s New York Times article.
hot on elephant
Elephant Journal’s Holiday Gift Guide 636 shares A letter to the Anger that refuses to Leave Me. 549 shares Waylon’s favorite Ethical Gifts. 10 shares Join: Elephant’s Winter 2017 Academy. 28 shares Trevor Noah just won my Respect. 2,557 shares Year of the Fire Rooster 2017: What to Expect. 851 shares December Forecast: Letting Go of 2016 & Leaning into 2017 with Love. 6,620 shares These Tweets (and Retweets) actually Happened. 1,380 share How to Say Goodbye to that almost-great Love. 1,553 share For the Women who are Trying to Do & Be Everything to Everyone. 3,162 shares