What do Odwalla, Boca Burgers, Naked, Cascadian, Muir Glen, Green & Black’s, Horizon, Silk, Dagoba, Larabar, Wild Oats (sort of), Ben & Jerry’s (sort of), Bearito’s, Kashi, The Organic Cow, Alta Dena, Lightlife, Alexie, Back to Nature, Gardenburger, Bear Naked, Morningstar Farms, Seeds of Change, Debole’s, Arrowhead, Westsoy, Little Bear, Westbrae, Garden of Eatin’, Nile Spice, Breadshop, Casbah, Health Valley, Celestial Seasonings, Natural Touch, Tofutown, Spectrum Organics, Mountain Sun (the juice), Rice Dream, Earth’s Best, Health Valley…and many others…have in common with Dean, Kraft, General Mills, Pepsi, Coca Coloa, M&M Mars, Hershey, Cadbury Schweppes, Conagra, Kellogg, Heinz & Hain Celestial?

Via on Jul 10, 2008

So many of elephant’s favorite eco natural grassrootsy wonderful businesses (Stonyfield, Naked, Odwalla, Larabar, Dagoba)…businesses our demographic believes in, and supports, are sold each year to big mainstream corporations. Inevitably, you hear the founders (having just pocketed a check with lots of zeroes on it) saying, with all earnestness, “This will enable our product/business to go to the next level and share our mission with millions in the mainstream, effecting big-time change from within instead of small-time change from the grassroots.” Sometimes that works. Sometimes, however, there are challenges and disappointments for the founders, as reported in yesterday’s New York Times article. 

About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | facebook.com/elephantjournal | twitter.com/elephantjournal | facebook.com/waylonhlewis | twitter.com/waylonlewis | Google+ For more: publisherelephantjournalcom

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10 Responses to “What do Odwalla, Boca Burgers, Naked, Cascadian, Muir Glen, Green & Black’s, Horizon, Silk, Dagoba, Larabar, Wild Oats (sort of), Ben & Jerry’s (sort of), Bearito’s, Kashi, The Organic Cow, Alta Dena, Lightlife, Alexie, Back to Nature, Gardenburger, Bear Naked, Morningstar Farms, Seeds of Change, Debole’s, Arrowhead, Westsoy, Little Bear, Westbrae, Garden of Eatin’, Nile Spice, Breadshop, Casbah, Health Valley, Celestial Seasonings, Natural Touch, Tofutown, Spectrum Organics, Mountain Sun (the juice), Rice Dream, Earth’s Best, Health Valley…and many others…have in common with Dean, Kraft, General Mills, Pepsi, Coca Coloa, M&M Mars, Hershey, Cadbury Schweppes, Conagra, Kellogg, Heinz & Hain Celestial?”

  1. [...] green (Chipotle, Wild Oats, Izze, Pangea), we can thank the Northeast for Ben & Jerry’s, Stonyfield Farms and Seventh Generation. And so, as a native Bostonian, I proudly welcomed Natural Products [...]

  2. [...] boy grocery does (though, it’s true, I live in Boulder where there’s no competition, no more). Here’s the article. So take your ecotote to Wall Street, and buy, buy, buy. And thank me in [...]

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    [...] Seeds What do Odwalla Boca Burgers Naked Cascadian Muir Glen Green Blacks Horizon Silk Dagoba Larabar Wild… I found some cool stuff here: What do Odwalla Boca Burgers Naked Cascadian Muir Glen [...]

  4. [...] the word “natural” is used quite loosely in the health and beauty industry. Everything on this Earth once came from nature.  Even “synthetic” things come from [...]

  5. [...] explain to me, as an editor, as an idealist, that that’s how the business world works: “It’s people like us with vision, elbow grease, boldness and caring who create great com…they patiently explain to me, “and when big business recognizes that “doing good” [...]

  6. [...] Why aren’t more companies complaining? Well, for one, they are: just google “organic label usda bad” or somesuch. But there’s another reason we don’t hear more doubts, I’ll guess: most of the organic foods you and I are buying have been bought up by the man. [...]

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  8. Joseph Boquiren Joseph Boquiren says:

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