Toofy is to Hollywood…what elephant is to Condé Nast. Little yet gaining in momentum. Indie, grassroots, fun and irreverent. We both say what we want to say, aim to save the word from monotonous big-money-owned-bottomline-run media, and hope to make it fun enough that others will jump onto the wagon. Check out Toofy’s recent film on elephant’s mission and involvement in the fest: 

This video means a lot to us, mostly because co-founders (and brothers) Mark and Jeff Siebert understand the amount of grunt-work slash luck and support it takes to get a vision off the ground.

Toofy, which also includes a live fashion show and afterparty, comes to Boulder September 13 & 14. We’ll be there. ~ Heather Mueller, elephant’s managing editor.

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