My neighbor is a contractor, builds thousands of homes. A few years back, you could safely say his impact was far, far from zero. Now, he’s beginning to incorporate solar panels and other green features into his various developments—and now he’s bought a Xebra for his crew, which with his logo on it will make for great publicity, and savings when his crew drives back and forth to the hardware store five times a day.
The changes he’s incorporating into his work reflect America’s changes over the last few years—Home Depot and Wal Mart beginning to push eco-responsibility through their stores, not drag it backward.
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