I met the good folks at TOMS out in SLC, of all places (at the Outdoor Retailer Trade Show). Here’s the dealio: for evey pair you buy, they give a pair to shoeless
kids in third world countries. Wanna know more? Listen to this interview on Treehugger. Here’s an excerpt:
>>The idea that day on the farm was, “I’m going to make this shoe. I’m going to make this traditional Argentine shoe that people haven’t seen here in the US yet. I’m going to sell it and for every pair I sell, I’m going to give one back to these kids in Argentina until they all have shoes. I’m going to continue to do it so they always have shoes.” That was the idea two and a half years ago and it hasn’t changed one bit since.<<
And here’s a lovely, brief video that captures the spirit of incorporating giving into one’s business.
hot on elephant
July’s Full Moon in Capricorn: The Heart wants what it Wants. The 4 Stages of a Good Divorce. How to Love a Woman who Scares You. Our Soulmates are Rarely Who We Expect. Men, Let’s Stop Fooling Ourselves: Size Matters. A Letter to my Children: You do not come from a Broken Home. To the One Who Tried to Break Me. An Open Letter to the Fixers. How your Stored Memories in the Amygdala can lead to PTSD. How My Sister’s Death Transformed my Self-Perception.