As elephant’s last issue comes out (we’re putting 100% into our web site [please subscribe to our weekly enewsletter if you want to support!], and will continue our talk show/ecofashion parties), I look with wistful gaze at the few independent magazines in the US not funded by trustafarians or multi-kajillionaires—is it possible, in this day and age, to start a magazine, build it up, and see it reach national relevance if you don’t have deep pockets or backseat investors? I tried my darnedest for six llooonnllnoonlnlong years—we got national distribution but have, say, two years more to go before being GOOD, Yoga Journal or DWELL-sized
Given our readers’ support, little elephant would likely have succeeded if I hadn’t hit a wall, burn-out-wise, and made two errors of judgement in the last six months—you can’t afford to make two mistakes in a row when you’re independent and broke. You got no insulation from reality.
But, then, I consider the millions (literally?) of blogs sprouting up, and I think this is a good, new age for the battered but noble Fourth Estate. It’s never been cheaper, easier, to get the word out from the grassroots to the mainstream.
But then I think of the great newspapers, and their investigative reporting, and I think of all the papers closing their foreign bureaus—how many blogs sent reporters to Alaska to look into Palin’s past when we find ourselves with a trouble, unknown candidate thrust upon the national scene with only seven weeks to go? It’s the elbow grease that may go missing…new blogs are echo chambers, no matter how witty or intelligent or well-written. Original reporting is endangered (see Bill Moyers’ recent special on this subject on PBS).
I leave you with a few personally-heartening videos with Ben Goldhirsch, founder of GOOD magazine, one of my favorite magazines on the shelves today:
hot on elephant
The story behind the Elephant-headed God. 344 shares Visual Yoga Blog: Refresh your Eyes the Yoga Way. 160 shares Boomers vs. Millennials: Will We stay the Course or Change It? 383 shares Instead of Sabotaging another Relationship, here’s how to Run into your Fear. 991 shares Join: Elephant’s Winter 2017 Academy. 2 shares The Benching Mind-F*ck: Worse than Ghosting. 1,391 share The Fourth Kind of Love. 1,854 share What Teens need from their Parents. (Hint: It’s not Grounding & Punishment.) 1,557 share “I’d look her right in that fat, ugly face of hers.” 1,378 share How Open-Hearted Men can Show Up for Strong, Independent Women. 2,093 shares