Too Good to be True? Budget Recipes from Whole Foods.

Via on Nov 24, 2008

I can’t tell you how many people I’ve heard jokingly refer to Whole Foods as “Whole Paycheck.” While that joke is no longer funny (things get old, even if they’re true), Whole Foods has lately been battling the pretentious/expensive/specialty image as Americans tighten their purse strings. The other day, the guy in front of me at the Whole Foods checkout (who was actually wearing an elephant tee shirt), spent $94 on literally 7 or 8 items, including two $16 bottles of olive oil, a $12 bag of walnuts and other goodies. Which actually proves the point that how much you spend at Whole Foods, or any store, is totally dependent on how you shop. While it’s easy to spend over $100 at Whole Foods on just a few items, it’s just as do-able to spend $30 on the week’s necessities (start in the produce section, stay away from all fruit, and work your way to the bulk aisle). 

“Prove it,” you say? Whole Foods is, with their Budget Recipe Challenge, where chefs and everyday shoppers are weighing in with their Whole Foods-based, budget recipes. My favorite so far is the Sweet Potato and Black Bean Enchiladas. Though they do seem like a slight pain to prepare (I’m impatient and pressed for time), I can see myself baking a huge batch and eating the leftovers all week, and they apparently come out to $2.59 per serving. Less than a latté, not bad!

(Have a budget recipe of your own to share? Please post it below!)

About Merete Mueller

Merete is a writer and filmmaker, and was once-upon-a-time the Managing Editor of elephant journal's print incarnation, from 2006-2008. Today, you can find her on Twitter @meretemueller and on her blog To The Bones. Her first documentary, "TINY: A Story About Living Small", about people who have downsized their lives into homes the size of a parking space, premiered at SXSW in March 2013.

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3 Responses to “Too Good to be True? Budget Recipes from Whole Foods.”

  1. elephant journal admin says:

    Great post, for lean times! I struggle to spend less than $25 a visit—and as an eco-bachelor I rarely shop for more than a day at a time. At $25 a bag, why don’t I just go out to The Kitchen every night?

    I miss you, Heather!

  2. Michael Levin Michael says:

    Here’s my Whole Foods budget recipe number 1:
    Breakfast ==

    1 cup whole oats
    1 banana
    handful of raisins
    bit o honey
    soy milk or water, if you like

    Don’t cook it at all! Just stir soy milk or water into the oats and mix in the rest. Really, you don’t need to cook oats. They taste just fine uncooked and take longer to digest.

    Cost? Less than a dollar. Reactions from people who notice you eating uncooked oats? Priceless.

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