Is Seventh Generation the Fairest of Them All?

Via on Dec 1, 2008

Well, I just spent an hour writing a long, thoughtful, much-linked blog about Seventh Generation—the eco cleaning products company out of Burlington, Vermont—and the post refused to save, and vanished into the internet ether.

So, this is all I got—a new ‘ethical’ competition names Seventh Gen the best company on earth. Check out the other top winners—great companies, all—and decide for yourself whether such cos are indeed the greatest, and if so whether they’ll lead Capitalism down a green=green path…or if this is a bunch of hopeless hippie hype and self-congratulation as the world, by and large, goes to global warming hell in a handbasket.

About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | facebook.com/elephantjournal | twitter.com/elephantjournal | facebook.com/waylonhlewis | twitter.com/waylonlewis | Google+ For more: publisherelephantjournalcom

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5 Responses to “Is Seventh Generation the Fairest of Them All?”

  1. [...] As yoga teacher Richard Freeman said when I interviewed him with Rose Taylor at the Boulder Dushanbe Tea House sixpointtwofive years ago, just after I’d started what became, briefly, a national magazine, and now a web site, it’s a horrible, challenging era—and he wouldn’t trade it for any other epoch in human history. It’s a time for ordinary heroes, for good parents and community activists, for those concerned not only with their own family but with leaving the world just a little bit better for the next seven generations. [...]

  2. [...] As yoga teacher Richard Freeman said when I interviewed him with Rose Taylor at the Boulder Dushanbe Tea House sixpointtwofive years ago, just after I’d started what became, briefly, a national magazine, and now a web site, it’s a horrible, challenging era–and he wouldn’t trade it for any other epoch in human history. It’s a time for ordinary heroes, for good parents and community activists, for those concerned not only with their own family but with leaving the world just a little bit better for the next seven generations. [...]

  3. [...] Seventh Generation, the green cleaning products company out of Burlington Vermont, has long been one of my favorite companies? Why? Because it seems like their commitment to non-toxic products is comprehensive, thorough, unrelenting—it goes beyond “greenwashing” marketing tactics. So when Mr. Seventh Generation himself, Jeffrey Hollender, talks about how to maintain authenticity in one’s business and quotes my business hero Yvon Chouinard in doing so…well, I’m all ears. [...]

  4. [...] yet substantial change in our world-view that would result? We’d all start thinking about future generations, instead of (rationally) assuming that some random terrorist will get his hands on a bomb at some [...]

  5. [...] yet substantial change in our world-view that would result? We’d all start thinking about future generations, instead of (rationally) assuming that some random terrorist will get his hands on a bomb at some [...]

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