Patagonia walks its talk, then resoles its boots.

Via on Feb 11, 2009

mountain soles patagonia

Patagonia never ceases to impress me with its eco-responsible, mission-driven, successful business practices—what other company goes out of its way to discourage you from buying a new product, and fixing your old one, instead? Via Treehugger:

In our Outdoor Enthusiast Gift Guide we suggested not buying new boots, but arranging for well loved boots to resoled for years of extended use. Patagonia Footwear announced last week that they were partnering with Mountain Soles to formalise just such a process…for the rest, go here.

Or here. Excerpt:

“Patagonia began with founder Yvon Chouinard in the tin shed pounding pitons that would last and be re-used time and time again,” said Whitney Conner, brand manager at Patagonia Footwear. “Our philosophy has always been about creating products that perform and inventing ways to increase the longevity of our gear. There is no need to go out and purchase a new pair of shoes if you’ve spent the time outdoors, molding them for the perfect fit. There are alternatives to material purchases and we’re working to increase the lifespan of our products by partnering with solid organizations that share a similar philosophy to Patagonia.”

“We’re excited that Patagonia has developed footwear which can be serviced and maintained for a longer life,” said Matt Menely of Mountain Soles. “We’ve always shared a similar ethos with the Patagonia brand. Much like the tinshed, Mountain Soles started in a single car garage in Southeast Portland, seeking to use our trade to help reduce people’s environmental footprint by keeping essential gear out of landfills. We’ve been hoping for a long time that more footwear companies would take up this challenge and produce more sustainable and resoleable shoes and Patagonia Footwear has jumped in feet first.”

About Waylon Lewis

Waylon Lewis, founder of elephant magazine, now elephantjournal.com & host of Walk the Talk Show with Waylon Lewis, is a 1st generation American Buddhist “Dharma Brat." Voted #1 in U.S. on twitter for #green two years running, Changemaker & Eco Ambassador by Treehugger, Green Hero by Discovery’s Planet Green, Best (!) Shameless Self-Promoter at Westword's Web Awards, Prominent Buddhist by Shambhala Sun, & 100 Most Influential People in Health & Fitness 2011 by "Greatist", Waylon is a mediocre climber, lazy yogi, 365-day bicycle commuter & best friend to Redford (his rescue hound). His aim: to bring the good news re: "the mindful life" beyond the choir & to all those who didn't know they gave a care. elephantjournal.com | facebook.com/elephantjournal | twitter.com/elephantjournal | facebook.com/waylonhlewis | twitter.com/waylonlewis | Google+ For more: publisherelephantjournalcom

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One Response to “Patagonia walks its talk, then resoles its boots.”

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