Second in a series of unpaid-for “This is what effective advertising looks like.” Click here for the first, lol hahah series, via TDA & Hapa Sushi. Effective advertising speaks to the spirit of a thing. It’s funny, or meaningful. It’s not product-driven, but rather passion-driven. It speaks to the demographic, directly. We’d love to see more of it, and less of the eyeball-dirtying other stuff.
When mountains speak, wise men listen. ~ John Muir.
Gorgeous video from folks who know how to get their message out—minimal logo bs, maximal evocative spirit of what they focus on. Look for Chris Sharma, other prana-ful yoga and climbing stars. Gives me a boost just lookin’ at ’em:
This vid has 655 views at time of posting. Let’s get it up to 1,000 over the next month, email it about to a few climbing yoga buddies.
Bonus: yoga montage of prAna photos:
hot on elephant
July’s Full Moon in Capricorn: The Heart wants what it Wants. The 4 Stages of a Good Divorce. How to Love a Woman who Scares You. Our Soulmates are Rarely Who We Expect. I Still Think of You. Men, Let’s Stop Fooling Ourselves: Size Matters. To the One Who Tried to Break Me. An Open Letter to the Fixers. How your Stored Memories in the Amygdala can lead to PTSD. How My Sister’s Death Transformed my Self-Perception.