Second in a series of unpaid-for “This is what effective advertising looks like.” Click here for the first, lol hahah series, via TDA & Hapa Sushi. Effective advertising speaks to the spirit of a thing. It’s funny, or meaningful. It’s not product-driven, but rather passion-driven. It speaks to the demographic, directly. We’d love to see more of it, and less of the eyeball-dirtying other stuff.
When mountains speak, wise men listen. ~ John Muir.
Gorgeous video from folks who know how to get their message out—minimal logo bs, maximal evocative spirit of what they focus on. Look for Chris Sharma, other prana-ful yoga and climbing stars. Gives me a boost just lookin’ at ’em:
This vid has 655 views at time of posting. Let’s get it up to 1,000 over the next month, email it about to a few climbing yoga buddies.
Bonus: yoga montage of prAna photos:
hot on elephant
The story behind the Elephant-headed God. 375 shares Visual Yoga Blog: Refresh your Eyes the Yoga Way. 165 shares Boomers vs. Millennials: Will We stay the Course or Change It? 383 shares Instead of Sabotaging another Relationship, here’s how to Run into your Fear. 991 shares Join: Elephant’s Winter 2017 Academy. 9 shares The Benching Mind-F*ck: Worse than Ghosting. 1,695 share The Fourth Kind of Love. 1,916 share What Teens need from their Parents. (Hint: It’s not Grounding & Punishment.) 1,578 share “I’d look her right in that fat, ugly face of hers.” 1,378 share How Open-Hearted Men can Show Up for Strong, Independent Women. 2,210 shares