Yerba Mate is the latest healthy indigenous drink to be mass-marketed by a U.S. business. But Guayaki–named for the Guayaki people of South America’s rainforests– isn’t just in it for the money. Preserving the native eco-system by organically shade-growing their mate in the rainforest, Guayaki’s fair-trade practices support the local economy. Back in the U.S. of A., I can reach for a pick-me-up without artificial sweeteners or jittery caffeine. Cheers to a beverage that directly benefits the people who drank it first.
Via Caroline Treadway–elephant journal, Autumn 2007.
hot on elephant
Elephant Journal’s Holiday Gift Guide 636 shares A letter to the Anger that refuses to Leave Me. 549 shares Waylon’s favorite Ethical Gifts. 10 shares Join: Elephant’s Winter 2017 Academy. 28 shares Trevor Noah just won my Respect. 2,557 shares Year of the Fire Rooster 2017: What to Expect. 851 shares December Forecast: Letting Go of 2016 & Leaning into 2017 with Love. 6,620 shares These Tweets (and Retweets) actually Happened. 1,380 share How to Say Goodbye to that almost-great Love. 1,553 share For the Women who are Trying to Do & Be Everything to Everyone. 3,162 shares