What if Dalai Lama, Mandela, and Gandhi had just chilled and “spent more time with their families” or taken care of No. 1?
This brilliant, almost-too-subtle (just a line at bottom) ad campaign was created by UNCLE Grey A/S Denmark. It vividly reminds us that in getting up off the couch, in working our butts off for the benefit of others, no matter the setbacks…it’s all worth it.
Even if we don’t amount to half or 1/100th of Mandela, Gandhi, or the Dalai Lama, at least it won’t be for a lack of trying, and a surfeit of surfing, skiing and barbecuing!
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Waylon Lewis is the founder of elephantjournal.com
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